Brand Tone

Value-driven and Accessible, Trustworthy and Customer-centric, Trendy and Current, Straightforward and Informative

Brand Values

• •Value for Money
• •Customer Satisfaction
• •Accessibility
• •Efficiency
• •Quality/Authenticity
• •Timeless Style

Best Practices

• •Always Lead with Value, Support with Trust: Start by highlighting the price advantage and brand names, then immediately follow up with trust signals like customer reviews, fast shipping, or authenticity guarantees.
• •Keep it Energetic and Positive: Use enthusiastic language ("love," "excellent," "best prices") to convey excitement about the deals and products.
• •Be Direct and Clear: Clearly state the discounts, brand availability, and key benefits (e.g., "save X%," "fast Danish delivery"). Avoid overly complex or jargon-filled language.
• •Incorporate Social Proof: Regularly mention positive Trustpilot ratings or customer testimonials in marketing copy to reinforce credibility.
• •Stay Current and Relevant: Reflect the brand's commitment to new trends by using timely language and highlighting new arrivals or seasonal collections in your copy.

Social Perception

Positive Customer Experiences, Price-Conscious Appeal, Legitimacy Questions (and Reassurances), Outlet Alternative

Copy Examples

• •Refresh your style with [Brand Name]! Get the iconic looks you love at prices you won't believe. Shop Luxivo today and save up to 50% – because great taste shouldn't break the bank.
• •Why pay more for your favorite brands? At Luxivo, we bring you authentic [Product Category, e.g., designer hoodies] from top names like [Brand Example 1] and [Brand Example 2] at Denmark's best prices. Fast delivery from our Danish warehouse!
• •New season, new deals! 🔥 Discover the latest drops from [Brand Name] and timeless classics, all with a price guarantee. Join thousands of happy customers – see our 'Excellent' Trustpilot score!
• •Don't just follow trends, own them for less. Luxivo offers a curated selection of popular fashion, constantly updated so you're always in style. Your favorite brands, exceptional prices, delivered fast.
• •Experience the Luxivo difference: Genuine brands, unbeatable outlet prices, and customer service that makes you smile. What will you discover today?