Brand Tone

Youthful & Energetic, Trendy & Fashion-Forward, Bold & Expressive, Approachable & Relatable, Confident, Direct, Value-Oriented

Brand Values

• •Self-Expression & Individuality
• •Affordability & Accessibility
• •Trendiness & Style Consciousness
• •Inclusivity
• •Customer Experience
• •Innovation
• •Quality (within its price bracket)

Best Practices

• •Speak Your Audience's Language: Understand and use (appropriately) the colloquialisms, slang, and references that resonate with young, trend-aware Indians. Keep it authentic and avoid trying too hard.
• •Visuals Must Match the Vibe: Ensure all imagery (product shots, model photography, social media graphics) reflects the energetic, bold, and youthful tone of the copy. Consistency across visuals and text is key.
• •Emphasize Individuality & Empowerment: Craft messages that encourage customers to be themselves and use Veirdo apparel as a tool for self-expression. The "BeVeirdo" tagline is a good anchor for this.
• •Maintain a Balance of Cool and Approachable: While the brand is trendy and "cool," the tone should remain friendly and not alienate potential customers. Avoid being overly exclusive or niche.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a website product description, a customer service email, or an ad, the core brand voice (youthful, bold, expressive, approachable, confident) should be recognizable. Develop simple brand voice guidelines for all team members.

Social Perception

Largely perceived as a source for affordable, stylish casual wear, especially graphic tees, oversized clothing, and printed items for young men. Many customers appreciate the balance between trendiness and price. Understood to be a fast-fashion brand, which comes with expectations of rapidly changing styles and competitive pricing. Recognized as a successful homegrown D2C brand that has scaled significantly.

Copy Examples

• •DROP ALERT! новой коллекции худи! 🔥 Level up your street cred. Our latest hoodies just landed – fresh designs, ultimate comfort. Don't just follow the vibe, BE the vibe. Tap to shop your new obsession. #Veirdo #HoodieSeason #StreetStyle #FreshDrop
• •OWN YOUR SPACE. Our Oversized Tees: Max Comfort, Max Style. Shop the drop and redefine your look. Your statement starts here. [Shop Now Button]
• •Tired of boring? So are we. Veirdo brings you the freshest, boldest styles that won't break the bank. Tees, joggers, and more to express YOUR weird. What are you waiting for? Explore the collection! #BeVeirdo #AffordableFashion #Trendsetter
• •💥 Weekend Mood: Fresh Fits & Epic Deals! Your Veirdo upgrade is calling.
• •Unleash your inner icon with this [Product Name] tee. Crafted from breathable cotton for all-day comfort, this tee features a [describe graphic - e.g., 'bold, vintage-inspired graphic'] that’s sure to turn heads. Perfect for pairing with your favorite jeans or joggers for an effortlessly cool look. Be bold. Be you. Be Veirdo.