Brand Tone

Artisanal, Conscious, and Authentic

Brand Values

• •Sustainability and Eco-Responsibility
• •Quality and Durability
• •Local Craftsmanship
• •Integrity and Ethics
• •Timeless and Unique Design

Best Practices

• •Always anchor the copy in the core values of sustainability, craftsmanship, and local production. Weave in terms like "eco-responsible," "handmade in Quebec," "recycled," or "durable."
• •Write in a tone that is both professional and personal. Use phrases like "crafted with love," "from our workshop to you," and "a story of integrity" to build a human connection and reinforce the artisanal nature.
• •Highlight the origin of the materials used (e.g., "reclaimed leather," "recycled fur," "local wood"). This reinforces sustainability and makes each product feel unique.
• •Maintain the practice of providing copy in both French and English to honor the brand's Quebec roots and welcome a broader audience, reflecting an inclusive and authentic identity.
• •Embrace the brand's stated duality of being "a bit rock, a bit chic". Let the copy reflect this by being confident and slightly edgy, yet sophisticated and timeless. Avoid overly trendy slang.

Social Perception

Veinage is perceived highly positively, primarily for its ethical production and unique aesthetic. It's recognized as a key player in Quebec's eco-responsible fashion scene, praised for its commitment to using recycled materials and supporting the local economy. Collaborations with other Quebec-based companies further solidify its standing. Engagement on social media and mentions in local blogs indicate a loyal following that values the brand's mission, product quality, and consistent, trustworthy narrative.

Copy Examples

• •Unique, just like you. Our new [Product Name] bag is handcrafted in our Quebec workshop from reclaimed leather and finished with a signature wood accent. It’s not just an accessory; it’s a piece of our story, made to be a part of yours. #Veinage #FaitAuQuebec #SlowFashion #UpcycledLeather #Artisanal
• •Fashion that feels good. At Veinage, we transform reclaimed materials into timeless accessories you’ll cherish for years. Discover our eco-responsible collection, handmade with love in Quebec. Shop now and wear your values. #SustainableStyle #MadeInCanada #EthicalFashion
• •Timeless by Design, Sustainable by Choice. Discover accessories handcrafted from noble and recycled materials.
• •Embrace warmth and ethics with our recycled fur collar. Each piece is meticulously handcrafted in our Quebec studio, giving new life to a precious material. This collar is more than a statement of style—it's a commitment to conscious, durable fashion. Soft, unique, and designed to last beyond the season.
• •Fresh from the workshop: New arrivals + Our commitment to local craftsmanship.