Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Helpful & Informative, Trustworthy & Reliable, Authentic & Down-to-Earth, Inspiring

Brand Values

• •Quality
• •Passion for Gardening
• •Customer Success & Support
• •Australian Owned & Operated
• •Sharing & Community
• •Sustainability (implied)

Best Practices

• •Always let your genuine love for gardening shine through. Use enthusiastic and evocative language that reflects this passion.
• •Write as if you're talking to a fellow gardening enthusiast. Be approachable, supportive, and understanding of their journey, whether beginner or expert.
• •Frame benefits around the customer's experience, success, and enjoyment (e.g., "You'll love the taste of..." instead of "Our seeds produce...").
• •Share knowledge freely. Offer tips, advice, and clear instructions. This builds trust and positions the brand as a helpful authority.
• •Stick to the family-run, Australian-owned narrative. Avoid overly slick or corporate jargon. Keep the language genuine, honest, and down-to-earth. Use real photos and stories where possible.

Social Perception

Positive, Trusted Supplier, Community-Focused, Knowledgeable Resource, Responsive

Copy Examples

• •Imagine stepping into your garden and harvesting vibrant, sun-ripened tomatoes grown by YOU! 🍅 Our heirloom tomato seeds are bursting with flavour and history, ready to bring your patch to life. What are you dreaming of growing this season? Share below! #GrowYourOwn #HeirloomSeeds #AussieGardeners
• •Discover the robust flavour of our 'Black Krim' Tomato seeds. A beloved heirloom variety, these seeds are non-GMO and open-pollinated, perfect for Australian home gardens. We've carefully selected them for their reliability and delicious taste. Full growing instructions included to help you succeed!
• •Hello fellow garden lovers! 👋 Spring is just around the corner, and it's the perfect time to start thinking about your flower beds. Our new collection of wildflower seeds is designed to bring a riot of colour and attract beneficial insects to your garden. Plus, check out our latest blog post: '5 Tips for Perfect Spring Planting!'
• •Create a stunning cottage garden with our handpicked selection of classic flower seeds. From delightful daisies to lovely lavender, find everything you need to bring your vision to life. Shop our flower seed collection today and let your garden bloom! #FlowerGarden #CottageGardenIdeas #VeggieAndFlowerGardenSeeds
• •Share the joy of gardening! For a limited time, get a free packet of our favourite herb seeds with any order over $50. At Veggie & Flower Garden Seeds, we're passionate about helping you grow the garden of your dreams, one quality seed at a time. Happy planting!