Brand Tone

Helpful and Informative, Enthusiastic and Encouraging, Practical and Solution-Oriented, Community-Focused, Approachable and Friendly

Brand Values

• •Ease of Use/Accessibility
• •Success & Productivity
• •Sustainability
• •Quality & Durability
• •Health & Wellbeing
• •Innovation

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "self-watering," explain what it means for the user: "Save time and water while your plants thrive with our clever self-watering system."
• •Use Encouraging and Positive Language: Employ words like "easy," "simple," "thriving," "delicious," "successful," and "joy." Avoid overly technical jargon.
• •Incorporate a Sense of Community: Refer to other Vegepod users ("Join thousands of happy Kiwi gardeners") and encourage sharing. Use "we" and "us" to create a connection.
• •Address Common Pain Points Directly and Offer Solutions: Acknowledge gardening challenges (pests, bad backs, lack of space) and clearly position Vegepod as the answer. "Say goodbye to pesky pests and hello to bountiful harvests!"
• •Maintain a Helpful and Supportive Voice: Offer tips, advice, and reassurance. Frame instructions and information in a way that empowers the user. "Ready to get started? We’ve got simple guides to help you every step of the way."

Social Perception

Positive, Effective, Good Investment, Enabling, Community Builder

Copy Examples

• •Headline: Stop dreaming, start growing! Your own fresh veggies are easier than you think with Vegepod. Body: Tired of battling pests or finding space for a garden? Vegepod’s award-winning raised garden beds are self-watering, pest-proof, and perfect for any Kiwi backyard or balcony. Get ready for your tastiest harvest yet!
• •Headline: Give your back a break and your veggies a boost! Body: Gardening just got a whole lot more comfortable. Vegepod’s raised design means no more kneeling, and our protective cover keeps your precious plants safe. Plus, the clever self-watering system means healthier plants with less fuss. Easy as, New Zealand!
• •Headline: Fresh flavours, zero food miles. That’s the Vegepod promise. Body: Imagine stepping outside to pick crisp lettuce, juicy tomatoes, and fragrant herbs for dinner. With Vegepod, you control what goes into your food, from seed to plate. It’s sustainable, simple, and seriously satisfying.
• •Headline: Got a balcony? You’ve got a thriving veggie patch with Vegepod! Body: Don’t let limited space limit your gardening ambitions. Our compact, self-contained Vegepods are perfect for urban living. Grow your own delicious, organic produce right outside your door – it’s never been easier!
• •Headline: Join the Vegepod family and discover the joy of homegrown goodness! Body: From seasoned green thumbs to budding beginners, Kiwis are loving how simple and rewarding gardening can be with Vegepod. Share your successes, get inspired, and enjoy the freshest food you’ve ever tasted. What will you grow first?