Brand Tone

proud, nostalgic, and community-focused

Brand Values

• •Community Pride
• •Authenticity
• •Passion for Athletics
• •Legacy and Heritage

Best Practices

• •Speak the Local Language: Use terminology and references that resonate with Las Vegas locals and true sports aficionados.
• •Emphasize Community: Frame your messaging around the idea of a shared identity and collective pride. Use words like "we," "our," and "community."
• •Tell a Story: Every product and post should connect back to a piece of Las Vegas's athletic history or culture.
• •Maintain a Confident Tone: The brand's voice is not shy or generic. It's bold, proud, and unapologetically Vegas.
• •Engage with the Community: Actively solicit and share fan stories and memories to reinforce the brand's role as a "common thread" for the community.

Social Perception

They project an image of a brand for true Las Vegas sports fans, by those who understand the local culture. The perception they aim to cultivate is one of being the go-to apparel for expressing authentic Las Vegas spirit.

Copy Examples

• •More than a shirt, it's a statement. Rep the grit and glory of Vegas sports with our latest drop. For the fans who have been there from day one.
• •In the stands, on the streets, always repping our city. This is more than a team, it's our community. #VegasVarsity #VegasBorn
• •The Legacy Collection is here. Vintage-inspired designs that celebrate the icons and moments that made Vegas sports history. Wear the story.
• •For the True Fan: Unlock a 15% discount. You know the real Vegas. The city of rebels and misfits. Our gear is made for you. Shop now and show your pride.
• •From the bright lights of the Strip to the roar of the stadium, our passion for Vegas sports runs deep. What's your favorite Vegas sports memory? #VegasVarsity