Brand Tone

Enthusiastic, Passionate, Fan-Centric, Community-Oriented, Supportive, Informative, Reliable, Trustworthy, Informal, Approachable, Proudly Vegas

Brand Values

• •Fan Passion: Catering to the enthusiasm of sports fans by providing a wide array of merchandise and celebrating team spirit.
• •Local Pride: Championing Las Vegas sports teams and fostering a sense of community among local supporters.
• •Authenticity: Offering officially licensed merchandise, ensuring fans receive genuine team gear.
• •Customer Satisfaction: Aiming for positive customer experiences through reliable service and quality products.
• •Engagement: Actively participating in fan conversations and building a relationship with their audience through social media.

Best Practices

• •Know Your Audience, Speak Their Language: Understand the slang, enthusiasm, and passion points of Las Vegas sports fans (e.g., "Fortress," "Silver & Black," "Vegas Born"). Use language that resonates with their excitement and loyalty.
• •Emphasize Local Connection: Regularly incorporate Las Vegas-specific references, hashtags (#702, #VegasStrong), and acknowledge the unique spirit of the city's fanbase.
• •Stay Authentic and Enthusiastic: Let genuine passion for the teams and sports shine through. Avoid overly corporate or generic language. Use exclamation points and emojis appropriately (especially on social media) to convey energy.
• •Develop a Tone of Voice Guide: Create a simple internal document outlining key tone characteristics (e.g., "enthusiastic," "fan-first," "knowledgeable," "approachable") with do's and don'ts to ensure consistency across all writers and platforms.
• •Be Consistent Across All Channels: While the level of formality might vary slightly (e.g., TikTok can be more informal than an email newsletter), the core brand personality—passionate, fan-centric, and Vegas-proud—should remain evident everywhere. Regularly review content across platforms to ensure alignment.

Social Perception

Legitimate Online Retailer, Source for Niche and Dedicated Fan Gear, Key Destination for Vegas Golden Knights Merchandise, Engaged with the Fan Community

Copy Examples

• •Website Banner/Social Media Post: "Paint the town Gold! ⚔️ Gear up with the latest official Vegas Golden Knights merch and show your Fortress pride. From jerseys to hats, we’ve got you covered. #VegasBorn #GoKnightsGo #VegasSportsShop"
• •Product Description (e.g., for a new Raiders item): "Rep the Silver & Black with authority! This [Product Name] isn't just gear; it's a statement. Crafted for the true Raider Nation fan in the 702 and beyond. Get yours and let 'em hear you! #RaiderNation #LasVegasRaiders #VegasFootball"
• •Email Subject Line: "🔥 Hot New Arrivals for True Vegas Fans! 🔥"
• •TikTok Video Caption (showing a popular player item): "You asked, we delivered! 🙌 Get your [Player Name] signature puck before it’s gone! Who’s your all-time favorite Knight? Let us know below! 👇 #VGK #HockeyLife #VegasSports #LimitedEdition"
• •Instagram Story Poll: "Game Day Rituals: Jersey on? ✔️ Lucky Hat? ✔️ What’s YOUR must-have Vegas gear for game day? Vote now & tag us in your fan pics! #VegasLoyal #SportsFan"