Brand Tone

casual, confident, and aspirational

Brand Values

• •Quality and Heritage
• •Authenticity and Local Identity
• •Exclusivity and Aspiration
• •Versatility

Best Practices

• •Embrace the Aspiration: The copy should always reflect the aspirational nature of the brand. Use words and phrases that evoke a sense of luxury, confidence, and exclusivity.
• •Stay True to Vegas: Consistently incorporate the language and imagery of Las Vegas. Terms like 'high roller,' 'jackpot,' 'ace,' and 'all in' can be woven into product descriptions and social media posts.
• •Keep it Confident and Direct: The tone should be bold and unapologetic. Avoid hesitant or overly descriptive language. Get straight to the point in a way that exudes confidence.
• •Balance Exclusivity with Inclusivity: While the brand has an exclusive feel, the copy should still be inviting. Frame the 'royalty' concept as something attainable for anyone who embraces the brand's spirit.
• •Showcase Versatility: Highlight how the clothing can be worn in different settings, from a casual day on the Strip to a high-end nightclub. This reinforces the idea of a comprehensive lifestyle brand.

Social Perception

Difficult to gauge due to limited online footprint and lack of recent customer reviews/mentions; overshadowed by similarly named businesses. Suggests a brand in transition or with a niche, less-engaged online following, despite a historical physical retail presence.

Copy Examples

• •In a city of kings and queens, what you wear is your crown. The new [Product Name] tee. Rule your kingdom.
• •Don't just visit the lifestyle, live it. Our High Roller collection is for those who go all in. #VegasRoyalty #HighRoller
• •Your Vegas story starts with the right look. Shop the authentic style of the city. #VegasRoyalty
• •From daytime exploring to nights you'll never forget. Discover the Vegas Royalty women's collection. #VegasStyle
• •Subject: You've Been Anointed. Your exclusive access to the latest from Vegas Royalty is here. Dress for the throne you deserve.