Brand Tone

approachable, passionate, and encouraging

Brand Values

• •Reduce animal suffering / advocate for a more humane world
• •100% Vegan Integrity
• •Accessibility and Convenience
• •Health and Wellness
• •Sustainability
• •Customer-Centric Service

Best Practices

• •Embrace "KaVeganTreats": Consistently use community-focused language. Address your audience as part of a shared movement to foster a sense of belonging and inclusivity.
• •Lead with Passion, Follow with Facts: Start your messaging with the emotional and ethical appeal of veganism (e.g., "for the animals," "a kinder world") and support it with the practical benefits (health, convenience, taste).
• •Keep it Encouraging and Accessible: Avoid jargon or an elitist tone. Frame veganism as an easy, enjoyable, and positive choice for everyone, regardless of where they are on their journey. Use phrases like "vegan-curious" to welcome newcomers.
• •Be Transparent and Helpful: In product descriptions and customer interactions, be open about ingredients and processes. Always end with a helpful and friendly call to action, like "we are happy to assist!"
• •Highlight Filipino Culture: Continue to connect veganism with beloved Filipino cuisine. Showcasing vegan versions of local favorites (e.g., Leche Flan, Kikiam, Salpicao) makes the lifestyle feel familiar, relevant, and culturally proud.

Social Perception

The public and customer perception of Vegan Treats Manila is overwhelmingly positive. Customers frequently praise the brand for its: Excellent Customer Service, Product Quality and Taste, Convenience, Community Building. The brand is perceived as a trustworthy and essential e-grocery for the vegan community in Manila, appreciated for both its product range and its dedication to animal welfare.

Copy Examples

• •Street food cravings, meet compassionate choices! 🥢 Introducing our new Vegan Kikiam—crispy on the outside, savory on the inside, and 100% guilt-free. Perfect for your merienda or as a party favorite! Order now and taste the kindness. #VeganTreatsManila #PlantBasedPinoy #FilipinoFood
• •Busy week? Let us handle dinner! Enjoy delicious, home-style Filipino meals without the prep. Our heat-and-eat collection is fully plant-based, packed with flavor, and delivered right to your door. From savory adobo to rich caldereta, eating vegan has never been easier. Tap 'Shop Now' to see the menu! #VeganMadeEasy #ManilaVegans
• •Your One-Stop Shop for Vegan Goodness. Delicious, compassionate, and delivered to you. Join the movement—one bite at a time. [Shop All Products]
• •Fueling Manila with kindness! 💚 From our kitchen to your table, every order is packed with love and a promise: 100% vegan, always. Thanks for being part of our #KaVeganTreats family! 🙏 #VeganPH #SmallBusiness #CrueltyFree
• •Taste the Future: New Vegan Party Trays Inside! 🥳 Planning a celebration? Make it both delicious and meaningful with our new plant-based party trays. Indulge in classic Filipino flavors, completely cruelty-free. Let's celebrate compassionately!