Brand Tone

Passionate, Knowledgeable, Personal, Nostalgic, Quality-Oriented, Community-Focused

Brand Values

• •Quality Craftsmanship
• •Historical Authenticity & Detail
• •Creativity & The Joy of Making
• •Customer Satisfaction & Connection
• •Made in the USA
• •Passion for Dolls & Sewing

Best Practices

• •Always Infuse Passion: Whether describing a product or interacting online, let the genuine love for dolls, history, and sewing shine through. Use evocative language that conveys enthusiasm.
• •Emphasize Quality and Detail: Consistently highlight the craftsmanship, the quality of materials, the handmade nature, and the historical accuracy of the products. This reinforces the brand's core value.
• •Maintain a Personal, Friendly Voice: Address the audience directly and warmly. Signing off with names (Vee or Gwen) on social media or newsletters can enhance this. Share personal anecdotes or inspirations when appropriate.
• •Use Historically Rich and Evocative Language: Incorporate terms and descriptions that transport the reader to the Victorian era (e.g., "taffeta," "lace," "heirloom," "bygone era," "charming").
• •Foster Community and Share Customer Stories: Encourage interaction, feature customer creations (with permission), and create a space where enthusiasts can connect. This reinforces the shared passion that defines the brand.

Social Perception

Highly Respected for Quality, Trusted Source for Patterns & Doll Wear, Appreciation for Personal Touch, Seen as a Niche Expert, Positive Customer Experiences

Copy Examples

• •Step back in time and delight your doll with our newest Victorian-era pattern, the 'Châtelaine Gown'! Designed with Vee's signature attention to historical detail and crafted for an enjoyable sewing experience. Imagine the rustle of taffeta and the delicate lace – bring this exquisite piece of history to life with your own hands. Get your pattern today and share the joy of creation!
• •Hello fellow doll lovers! We've been so inspired seeing all your beautiful creations using Vee's Victorians patterns. This week, Mrs. Henderson shared her stunning American Girl doll sporting our 'Summer Garden Party Dress' – isn't it just lovely? (Photo attached). We'd love to see what you're working on! Share your photos in the comments below. Happy sewing! - Vee & Gwen
• •Indulge your favorite doll with this collector-quality 'Rose Arbor Day Dress,' meticulously handmade in the USA by Vee's Victorians. Featuring exquisite floral cotton, delicate lace trim, and tiny seed pearl buttons, this ensemble evokes the timeless charm of a bygone era. Every stitch is a testament to our 25 years of passion for creating authentic doll fashions. Perfect for display or gentle play.
• •For over two decades, Vee's Victorians has been more than just a business; it's a heartfelt journey into the enchanting world of dolls and historical fashion. Born from a lifelong love of sewing passed down through generations, we pour our expertise and passion into every handmade garment and meticulously drafted pattern, ensuring heirloom quality for your cherished dolls.
• •Dreaming of a truly Victorian wardrobe for your doll? ✨ Our patterns offer authentic designs from the 1800s, complete with detailed instructions. Perfect for the discerning collector and hobbyist sewer. Pin this for your next project and discover the elegance of Vee's Victorians. #VeesVictorians #DollPatterns #VictorianSewing #HistoricalFashion #AmericanGirlDoll