Brand Tone

Adventurous and Aspirational, Family-Oriented and Supportive, Premium and Quality-Conscious, Innovative and Modern, Confident and Reassuring

Brand Values

• •Adventure and Exploration: Enabling families to get outdoors and experience the world.
• •Family Togetherness: Creating products that facilitate shared experiences and bonding.
• •Quality and Durability: Using robust materials like aircraft-grade aluminum and ensuring products are built to last.
• •Innovation and Design: Reimagining family mobility solutions with unique, versatile products.
• •Freedom and Unstructured Play: Helping families "stray from the overstructured, overscheduled, screen staring world."
• •Safety: Ensuring products meet safety standards for peace of mind.

Best Practices

• •Emphasize Adventure and Freedom: Use active, evocative language that inspires families to explore and break routines (e.g., "uncharted," "discover," "boundless," "off the beaten path").
• •Highlight Premium Quality and Durability: Incorporate terms that speak to the robust construction and longevity of the products (e.g., "engineered," "aircraft-grade aluminum," "built to last," "rugged").
• •Focus on Family Experience: Frame the product benefits around shared moments, ease for parents, and joy for children (e.g., "family fun," "unforgettable memories," "making outings easier").
• •Maintain a Confident and Reassuring Voice: Assure customers of the safety, reliability, and smart design of Veer products, justifying the investment.
• •Use Aspirational yet Relatable Language: Connect with the desires of modern parents for an active lifestyle with their children, while showcasing the practical solutions Veer offers.

Social Perception

Positive: Generally, customers perceive Veer products as high-quality, durable, and excellent for all-terrain use. Many see it as a worthwhile investment for active families. Premium/Luxury Item: The price point is often noted as high, positioning it as a premium or luxury item, sometimes referred to as the "Range Rover of wagons." Innovative and Game-Changing: Customers appreciate the unique blend of stroller and wagon functionalities. Aspirational Lifestyle: The brand is associated with an active, outdoor-loving family lifestyle. Points of Consideration: Some reviews mention a learning curve with steering for certain models and that many desirable accessories are sold separately.

Copy Examples

• •Headline: Uncharted Paths. Unforgettable Memories. Veer. Body: Stop dreaming about adventure and start living it. The Veer All-Terrain Cruiser is engineered for families who explore, discover, and play without limits. Equip your crew for every journey. #RaiseTheWild
• •Headline: Beyond the Pavement: Your Family's Adventure Awaits. Body: The city is just your starting point. With Veer's rugged durability and smooth all-terrain performance, discover the joy of shared exploration, wherever the trail may lead. Premium gear for priceless moments.
• •Headline: More Than a Wagon. It's Your All-Access Pass to Family Freedom. Body: Forget cumbersome. Embrace effortless. The Veer Cruiser blends premium stroller safety with the robust fun of a wagon, making every outing smoother, every adventure bigger. Invest in exploration.
• •Headline: Engineered for Childhood's Greatest Adventures. Body: From sandy shores to forest trails, trust Veer to carry your precious cargo with unmatched safety and style. Built with aircraft-grade aluminum and a passion for the wild, it's the only companion your adventures need.
• •Headline: Veer: Where Durability Meets Discovery. Body: Built for the families who say 'yes' to adventure. Our cruisers are designed to get dirty and built to last, ensuring countless journeys and shared smiles. Explore more, worry less.