Tono de Marca

Artistic, Ethical, Bohemian, Free-Spirited, Appreciative, Passionate, Friendly, and Engaging

Valores de Marca

• •Sustainability & Anti-Fast Fashion
• •Artisan Support & Fair Partnership
• •Authenticity & Craftsmanship
• •Individuality & Self-Expression
• •Cultural Appreciation & Connection

Mejores Prácticas

• •Develop a "Brand Voice Bible": Create a document outlining key tonal words (e.g., "wanderlust," "conscious," "handcrafted," "soulful"), phrases to use/avoid, and the core brand story. Share this with anyone creating content.
• •Always Tell a Story: Whether it's about the garment's origin, the artisan who made it, or the inspiration behind the design, weave narratives into your copy. This reinforces the "Artistic & Storytelling" aspect.
• •Emphasize "Why" Over "What": Focus on the values: sustainability, artisan support, and conscious consumption, rather than just describing the product's features. Let the "what" (the beautiful garment) be a result of the "why."
• •Use Evocative and Sensory Language: Words that evoke feelings of freedom, travel, craftsmanship, and natural beauty will resonate with the bohemian and vintage aesthetic (e.g., "sun-drenched," "hand-spun," "earthy," "whispers of").
• •Maintain Authenticity and Transparency: Be genuine in your communication. If a product is upcycled, explain what that means. If you're collaborating with artisans, share details (with their permission). This builds trust and aligns with the ethical values of the brand.

Percepción Social

Positive for Style and Uniqueness, Appreciation for Ethical Stance, Generally Good Quality, Emerging Brand with a Clear Niche, Seen as a "Top shop for gifts" on Etsy

Ejemplos de Copy

• •Instagram Post (New Kimono): Woven with stories from the Silk Road and crafted for the modern muse. Our new [Kimono Name] kimono isn't just a garment; it's a journey. Made from upcycled fabrics, each thread whispers tales of far-off lands and the skilled hands that brought it to life. Wrap yourself in art. ✨ #VeenaVintage #BohoChic #SustainableStyle #ArtisanMade #TimelessFashion
• •Website Product Description (Dress): Dance to your own rhythm in our 'Wanderer's Dream' maxi dress. Inspired by the free spirits of the 70s and consciously created for today's world, this dress features [mention specific fabric, e.g., flowing upcycled silk] and intricate patterns hand-selected from our artisan partners. Every stitch supports a brighter future for traditional crafts. Feel beautiful, inside and out.
• •Facebook Ad (Brand Awareness): Tired of fashion that fades? Discover Veena Vintage – where timeless bohemian style meets a passion for the planet. We travel the world to bring you unique, upcycled pieces handcrafted by talented artisans. Wear your values. Explore our collection: [Link to website]
• •Email Newsletter (Highlighting Artisan Collaboration): This month, we journey to [Region/Community] where the vibrant patterns of our latest collection are born. Meet [Artisan's Name/Group], whose heritage and skill are woven into every piece. By choosing Veena Vintage, you're not just choosing beautiful clothes – you're empowering communities and preserving ancient crafts. Read their story and discover the collection: [Link to Blog/Product Page]
• •TikTok Video Caption (Styling a Vintage-Inspired Top): Channeling those 60s London market vibes with our [Top Name]! ✌️ Each piece is a little bit of history, lovingly upcycled for your unique style. How would you wear it? #VeenaVintage #BohoStyle #VintageFashion #SustainableChic #DressYourStory