Brand Tone

Mindful & Authentic

Brand Values

• •Nature/Naturality
• •Well-being/Wellness
• •Sustainability/Eco-consciousness
• •Ethics & Transparency
• •Tradition & Authenticity (primarily for French Veegreen)
• •Innovation (primarily for Korean VEGREEN)

Best Practices

• •Develop a "Voice Guide": Document the key characteristics of your brand voice (e.g., Mindful, Authentic, Gentle, Informative, Eco-conscious). Include "do's and don'ts" for word choices and phrasing.
• •Prioritize "Natural" Language: Use clear, simple, and honest language. Avoid overly technical jargon or exaggerated marketing hype. Let the natural benefits of the products speak for themselves.
• •Emphasize Values Consistently: Weave core values (sustainability, ethics, natural origins, well-being) into product descriptions, social media posts, and all communications. Show, don't just tell, how these values are put into practice.
• •Speak to the "Why": Connect with customers on an emotional level by explaining the "why" behind the products – the desire for balance, connection with nature, self-care, or ethical choices.
• •Maintain Visual-Textual Harmony: Ensure that the imagery and design used alongside the copy also reflect the brand's authentic, natural, and mindful aesthetic. The visual tone should complement and reinforce the written tone.

Social Perception

The Veegreen identity (whether viewed as one or two closely aligned entities under a similar name) is generally perceived positively by those seeking natural, ethical, and wellness-oriented products. The "green" in Veegreen resonates with the values of nature and eco-friendliness. The French arm leans into tradition and spiritual well-being, while the Korean arm focuses on clean, plant-based skincare science. Both share a common thread of natural ingredients and ethical considerations.

Copy Examples

• •Headline: Reconnect with Your Essence. Discover [Product Name]. Body: In a world that moves too fast, find your moment of calm. Our [Product Name], crafted from the purest [key natural ingredient], invites you to a ritual of [benefit, e.g., peace/rejuvenation]. Pure, potent, and consciously sourced. CTA: Explore Authentic Wellness.
• •Headline: Nature’s Wisdom, Bottled for You. Body: Veegreen believes in the gentle power of the earth. Our [Product Type, e.g., Organic Yerba Mate / Phyto Mucin Serum] is a testament to this – [mention specific benefit like "a natural energy lift without the jitters" or "deep, vegan hydration for a radiant glow"]. Kind to your [body/skin], kind to the planet. CTA: Shop Natural Solutions.
• •Headline: Your Daily Ritual, Elevated. Body: Transform everyday moments into mindful experiences. Whether it’s the purifying smoke of our ethically sourced Palo Santo or the soothing touch of our Wild Yam Extract Toner, Veegreen is here to enhance your well-being, naturally. CTA: Discover Your Ritual.
• •Headline: Consciously Crafted. Authentically You. Body: We’re passionate about what goes into our products – and what stays out. Experience the Veegreen difference: [mention 2-3 key values like "100% Natural Ingredients," "Eco-Friendly Packaging," "Vegan & Cruelty-Free"]. Because true wellness shines from within. CTA: Embrace Natural Living.
• •Headline: Feel the Veegreen Harmony. Body: More than just products, we offer a path to balance. From the ancient traditions of [mention product origin if applicable, e.g., South American mate] to innovative [plant-based skincare], discover a holistic approach to feeling good, inside and out. CTA: Start Your Veegreen Journey.