Brand Tone

calm, natural, and spiritual

Brand Values

• •Natural & Organic
• •Ecological Responsibility
• •Well-being
• •Authenticity & Quality

Best Practices

• •Use Sensory and Evocative Language: Employ words that evoke feelings of calm, nature, and well-being. Describe the smells, textures, and atmospheres the products create (e.g., 'resinous aroma,' 'gentle energy,' 'soothing smoke').
• •Emphasize Core Values in Every Message: Consistently weave in keywords like 'organic,' 'sustainably sourced,' 'natural,' and 'eco-conscious' to reinforce the brand's commitment and build trust.
• •Adopt an Educational Tone: Frame content as helpful advice or shared knowledge rather than a direct sales pitch. Explain the origins, uses, and benefits of the products to empower the customer.
• •Tell the Sourcing Story: Be transparent about where the products come from. Highlighting the 'Auvergne' roots of the French brand or the sustainable harvesting practices in South America adds authenticity and a compelling narrative.
• •Maintain a Calm and Minimalist Voice: Keep sentences clear, concise, and uncluttered. The writing style should mirror the brand's minimalist aesthetic, creating a cohesive and serene user experience from social media to the final purchase.

Social Perception

Very positive, with high customer ratings for product quality and fast delivery. Consumers appreciate its alignment with sustainable and natural practices, leading to credibility, trustworthiness, and emotional connection, despite potential confusion with a similarly named skincare brand.

Copy Examples

• •Begin your day with intention. Our organic Yerba Mate is more than a beverage; it's a natural ritual to awaken your mind and body. Sustainably sourced and rich in antioxidants for a gentle, focused energy.
• •Sustainably harvested from the heart of Peru, our Palo Santo wood invites tranquility into your space. Each stick is rigorously selected to ensure an authentic, resinous aroma that cleanses energy and calms the mind. Embrace this ancient practice with respect for the earth.
• •Find Your Calm: A Guide to Mindful Moments with Veegreen.
• •Clear your space, clear your mind. Discover the purifying power of our ethically sourced White Sage and Palo Santo. Perfect for your meditation, yoga, or daily wellness practice. Shop our natural well-being collection today.
• •Beyond the Brew: How Yerba Mate Offers a Natural and Sustained Alternative to Coffee.