Brand Tone

professional, knowledgeable, supportive, and reliable

Brand Values

• •Expertise & Quality
• •Customer Success & Support
• •Reliability & Trust
• •Innovation & Up-to-Date Knowledge
• •Community & Partnership

Best Practices

• •Be an Expert, Not Just a Seller: Focus content on providing valuable insights, solutions, and education related to land surveying, rather than just product features.
• •Emphasize Reliability and Precision: Use language that conveys accuracy, dependability, and the high quality of the equipment and services offered.
• •Showcase Support and Partnership: Highlight training opportunities, technical support, and how Vectors Inc. acts as a partner to their clients' success.
• •Stay Current and Informative: Regularly share updates on new technologies, software, and industry best practices to demonstrate ongoing expertise.
• •Maintain Professionalism Across All Channels: Ensure that all communications, from website copy to social media interactions, reflect a professional, knowledgeable, and helpful demeanor.

Social Perception

Vectors Inc. is generally perceived as a specialized and trusted supplier and service provider within the land surveying industry. Customers and partners appear to value their technical knowledge, the quality of their products (especially Trimble), and their support services. They are seen as a go-to resource for purchasing, renting, and servicing surveying equipment, as well as for training and technical guidance. Their online presence, particularly YouTube and their newsletter, positions them as educators and problem-solvers in their field.

Copy Examples

• •Precision You Can Trust. Support You Can Count On. Explore Vectors Inc. for Your Surveying Needs.
• •Master the field with the latest Trimble GPS. Our Vectors EDU series breaks down complex tasks into easy steps. Watch now & elevate your survey game! #Surveying #GPS #Trimble #LandSurveyor #VectorsEDU
• •Keep Your Projects On Track. Fast, Reliable Survey Equipment Repair & Rentals. Get a Quote Today!
• •Unlock New Efficiencies: Discover the Latest in Drone Surveying Technology at Vectors Inc.
• •Engineered for accuracy and built for the field, this [Product Name] from Trimble, backed by Vectors Inc.'s expert support and training, empowers you to deliver exceptional results on every project.