Brand Tone

Approachable and Friendly, Aspirational yet Accessible, Enthusiastic and Passionate, Informative

Brand Values

• •Quality
• •Style and Self-Expression
• •Chilean Identity/Local Focus
• •Accessibility/Inclusivity
• •Customer Service

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., "Friendly, Elegant, Enthusiastic, Clear"). Provide examples of do's and don'ts for writing copy across different platforms. This ensures everyone creating content is aligned.
• •Know Your Audience: Understand who you're talking to. For Souvella Chile, this means using language and cultural references that resonate with a Chilean audience interested in fashion and quality jewelry. Use "tú" or "usted" consistently based on the desired level of formality (currently, "tú" seems prevalent and appropriate).
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., more emojis on Instagram/TikTok, slightly more formal on the website's "About Us"), the core tone and values should remain consistent. A customer should feel they are interacting with the same brand whether they are on Instagram, Facebook, or the website.
• •Use Storytelling: Share the story behind Souvella (the "emprendimiento Chileno" aspect), the inspiration for collections, or how pieces are made (if applicable). This builds connection and reinforces brand values beyond just selling products. For example, highlighting the "born in 2022" aspect can foster a narrative of growth and passion.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be genuinely helpful, appreciative, and human. This reinforces the friendly and approachable aspects of the Souvella brand. If using Spanish, ensure natural and correct phrasing.

Social Perception

The brand is perceived positively by its followers as a source of fashionable and pretty accessories, with appreciation for the variety of styles offered. The "emprendimiento Chileno" aspect likely resonates well with a local audience.

Copy Examples

• •✨ Fall in love with our new arrivals! ✨ Discover pieces designed to make you shine every day. From delicate silver to a touch of sparkle, find your next favorite. Which one speaks to your style? Explore the collection now! #SouvellaChile #JoyasConEstilo #NewCollection
• •Invest in timeless elegance. 💫 Our 925 Sterling Silver jewelry is crafted to last, bringing a touch of sophistication to every look. Beautiful, durable, and uniquely you. Shop Souvella Chile and feel the difference. #Plata925 #JoyeriaChilena #SouvellaQuality
• •Your outfit's best friend! 😉 Watch how our 'Luna Brillante' necklace instantly elevates a simple tee. Effortless style, maximum impact. Get yours and shine! ✨ #SouvellaStyleHack #JoyasChile #Accessorize
• •Hello Sunshine! ☀️ Brighten your look with Souvella. Enjoy 15% off all earrings this week and let your style bloom. Perfect pieces for sunny days ahead! #SouvellaSummerGlow #OfertaJoyas
• •💖 A Little Sparkle Just For You, [Customer Name]! Your exclusive peek at our bestsellers + a special treat inside...