Brand Tone

Confident & Empowering, Caring & Supportive, Professional & Trustworthy, Results-Oriented, Accessible & Engaging

Brand Values

• •Quality
• •Efficacy & Results
• •Safety
• •Customer Confidence
• •Care & Support
• •Healthy Lifestyle

Best Practices

• •Develop a Brand Voice Chart: Define the brand's tone, list "do's and don'ts" for language, and provide examples of phrases that align with this voice. Share this with everyone who creates content.
• •Focus on "You" and Benefits, Not Just Features: Tie features back to the customer's benefit: "so you can feel confident," "to bring out your skin's natural radiance."
• •Maintain a Balance of Authority and Approachability: Use clear, confident language when discussing product efficacy and safety. Ensure the overall tone remains supportive and inviting.
• •Be Consistent Across All Channels: The core tone (Confident, Caring, Professional, Results-Oriented) and values (Quality, Efficacy, Safety, Confidence, Care) should remain consistent everywhere the brand communicates.
• •Incorporate Customer Language and Testimonials (Authentically): Reflect customer language in marketing copy to enhance relatability and trust.

Social Perception

Positive Customer Feedback, Trust in Quality, Aspirational yet Attainable Beauty, Community-Focused

Copy Examples

• •Instagram Post (Image: Radiant-looking person using a Shenish serum): Text: "Unlock your skin's natural brilliance. ✨ Our dermatologist-approved serums are crafted with the finest imported ingredients to deliver visible radiance and a healthy glow you can feel. Ready to embrace your most confident skin? #ShenishBeauty #TheEssenceOfBeauty #GlowingSkinJourney #PremiumSkincare"
• •Facebook Ad (Carousel showing different products): Headline: Your Journey to Radiant Skin Starts Here. Body: "At Shenish, we believe in the power of healthy skin. That's why we bring you only the highest quality, dermatologist-approved skincare solutions, imported for visible results. From deep cleansing to nourishing hydration, discover the Shenish promise of confidence, quality, and care. Shop now and enjoy free shipping across Pakistan! #Shenish #SkincareSolutions #DermatologistApproved #FeelConfident"
• •TikTok Video Script (Short demo of Vacuum Pore Cleaner): (Upbeat, trending audio) Visuals: Quick, satisfying shots of the pore cleaner in action, followed by a shot of someone with clearer-looking skin smiling. Text Overlay: "Bye-bye blackheads, hello glow! 👋 Get dermatologist-approved results at home with the Shenish Vacuum Pore Cleaner. Safe for all skin types! Link in bio! #ShenishSkin #PorePerfection #SkincareHacks #ClearSkin"
• •Email Newsletter Subject: ✨ Discover the Secret to Lasting Radiance with Shenish Body Snippet: "Hello [Customer Name], At Shenish, your skin's health and confidence are at the heart of everything we do. We're dedicated to providing you with premium, effective skincare that unveils your natural glow. Explore our latest collection of imported, dermatologist-approved essentials..."
• •Website Banner: Shenish: The Essence Of Beauty. Premium, dermatologist-approved skincare for visible results and lasting confidence. Glow with us.