Brand Tone

Playful, trendy, relatable, and sometimes humorous, with a focus on visual engagement.

Brand Values

• •Problem-solving
• •Self-improvement/"Glow Up"
• •Relatability
• •Trendiness
• •Visual Engagement

Best Practices

• •Use a playful and trendy tone on TikTok and Instagram Reels to resonate with the target audience.
• •Focus on problem-solving by addressing common pain points and desires of the audience.
• •Highlight self-improvement and 'glow up' themes, especially when promoting products like height-increasing insoles.
• •Incorporate humor and relatable scenarios in video content to increase engagement.
• •Ensure product benefits are quickly and visually demonstrated in content.

Social Perception

A brand that offers solutions to everyday problems, promotes self-improvement, and is perceived as trendy and relatable, particularly through visually engaging content on platforms like TikTok and Instagram.

Copy Examples

• •OMG! These insoles are a game-changer! ✨ #heightboost #glowup #confidence
• •Struggling with organization? We got you! Check out these amazing storage solutions. #organizationhacks #lifehacks #musthave
• •Free shipping? Yes, please! 🚚💨 Get your favorites delivered right to your door. #freeshipping #deals #shopnow
• •POV: You finally found the perfect [product name] that solves all your problems. 😉 #problemsolved #tiktokmademebuyit #amazing
• •Upgrade your style effortlessly with our new collection! 🔥 #fashion #style #trendy