Brand Tone

Professional and Knowledgeable, Supportive and Empowering, Solutions-Oriented and Efficient, Approachable and Clear, Australian-Focused

Brand Values

• •Simplicity
• •Transparency
• •Accessibility
• •Innovation & Technology
• •Customer Empowerment & Success
• •Local Relevance
• •Resilience and Adaptability

Best Practices

• •Always Emphasize "Simple & Transparent": Whether describing the platform, pricing, or process, reiterate how Dashba removes complexity and provides clarity.
• •Speak the "Aussie SMB" Language: Use a friendly, encouraging, and supportive tone. Acknowledge the challenges small and medium Australian businesses face and position Dashba as their partner in success.
• •Focus on Empowerment Through Technology: Highlight the "smart" aspects (like AI) but always frame it in terms of how it makes the user's life easier and their campaigns more effective, rather than just focusing on the tech itself.
• •Maintain a Solutions-Oriented Approach: Clearly articulate the problem Dashba solves (complex, expensive, inaccessible advertising) and how its features directly address these pain points.
• •Be Genuinely Australian: Subtly weave in the "Australian-owned and operated" aspect and the understanding of the local market. This builds trust and relevance with the target audience.

Social Perception

Positive (from own testimonials), Emerging/Niche, Helpful & Informative (based on social media)

Copy Examples

• •Headline: Stop Guessing. Start Growing. Your Aussie Business Deserves Smart, Simple Advertising. Body: Tired of complicated advertising and surprise fees? Dashba gives you transparent pricing and an AI-powered platform to easily book high-impact OOH and online ads across Australia. Let's make your marketing work smarter, not harder.
• •Social Media Post (Friendly, Supportive): Big advertising goals but a not-so-big budget? No worries! Dashba is here to help Aussie small businesses shine. ✨ Discover affordable and effective outdoor + online ad placements. Your success is our mission! #AustralianBusiness #MarketingMadeEasy
• •Email Subject: Finally! Advertising That Puts You in Control, Dashba Makes it Easy. Body: Imagine booking your next billboard or Google Ads campaign in minutes, with total clarity on costs. At Dashba, we've made it a reality. Our Australian-built platform simplifies advertising, so you can focus on what you do best – running your business.
• •Website Snippet (Professional, Solutions-Oriented): Dashba delivers a smarter advertising experience for Australian marketers. From instant OOH bookings to optimised digital campaigns, our integrated platform and expert support ensure your message reaches the right audience, efficiently and effectively.
• •LinkedIn Post (Knowledgeable, Empowering): The advertising landscape is always evolving. Dashba empowers Australian businesses to navigate this change with confidence. Our AI-driven platform and transparent marketplace provide the tools and insights you need to build impactful campaigns and achieve sustainable growth. #DigitalAdvertising #OOH #AustralianMade