Brand Tone

Energetic, Promotional, and Action-Oriented

Brand Values

• •Performance & Functionality
• •Style
• •Value/Accessibility
• •Active Lifestyle

Best Practices

• •Use Action Verbs & Energetic Language: Incorporate words that convey movement, speed, and excitement (e.g., unleash, crush, conquer, elevate, power, dynamic).
• •Stay Direct and Clear with CTAs: Make it obvious what you want the audience to do (e.g., Shop Now, Link in Bio, Grab Yours, Discover the Collection).
• •Incorporate Relevant Emojis and Hashtags: Use emojis to add personality and visual appeal, especially on social media. Employ a consistent set of relevant hashtags to increase visibility within the target community (e.g., #Uselunox, #SportsEyewear, #CyclingGear, #RunningEssentials, #[YourProductName]).
• •Highlight Benefits with a Focus on Performance and Style: Connect product features to tangible benefits for the user, emphasizing both how the eyewear improves performance and how it enhances their look.
• •Maintain a Conversational and Approachable Style: While promotional, avoid overly formal or technical jargon. Speak the language of your active, likely younger, audience. Keep sentences relatively short and impactful, especially for social media.

Social Perception

Positive engagement within the niche of affordable sports eyewear in Brazil, particularly for cycling and running enthusiasts. Emerging brand with a modern, digitally-native approach.

Copy Examples

• •Headline: Unleash Your Speed! 🔥 Our new Pace sunglasses are here to crush your PRs. Shop now & feel the difference! #Uselunox #RunFaster #CyclingLife
• •Instagram Post: Weekend vibes incoming! 🚴💨 Where are your Uselunox shades taking you? Tag us in your adventures! #SportsStyle #GearUp #RideInStyle
• •TikTok Video Text Overlay: Don't let the sun slow you down! ☀️ Uselunox: Maximum protection, minimum drag. Grab yours – Link in Bio! #TrainHard #SeeClear #ActiveLiving
• •Promotional Email Subject: Price Drop Alert! 💸 Get your favorite Uselunox sports glasses starting at R$89,90. Limited time only!
• •Website Banner: Elevate Your Game. Uselunox Eyewear - Designed for champions like YOU. Discover the collection!