Brand Tone

transactional and informative, encouraging towards a healthier lifestyle, value-conscious and accessible, personal and approachable

Brand Values

• •Health and Wellness
• •Accessibility/Convenience
• •Entrepreneurship/Independence
• •Community
• •Authenticity

Best Practices

• •Clearly and conspicuously state that the store is run by an Independent Herbalife Member, as per Herbalife's rules and to build trust.
• •Highlight how the products can help customers achieve their health and wellness goals (e.g., "Nourish your body," "Support your fitness journey").
• •Use positive language that motivates customers, without making unsubstantiated claims. Frame product use as part of a positive lifestyle choice.
• •Provide straightforward information about products, pricing, and the ordering process. Avoid jargon where possible, or explain it simply.
• •Small touches like naming the distributors (Kristen & Dan Woods) can make the experience feel more personal and less anonymous, aligning with the Herbalife distributor model. If offering consultations or support, make this clear and accessible.

Social Perception

mixed, positive as providers of health products and personalized coaching, offering entrepreneurial opportunities. Negative/Skeptical due to Herbalife's MLM model scrutiny.

Copy Examples

• •Your Trusted Source for Authentic Herbalife Products. Shop now for a healthier you and save up to 42% as a Preferred Member!
• •Achieve your wellness goals with our range of Herbalife Weight Management solutions. Explore shakes, supplements, and snacks designed to support your journey. Order today for direct delivery!
• •Unlock Exclusive Savings! Sign up as a Preferred Member and enjoy up to 42% off genuine Herbalife products. Start your journey to better health and smarter shopping now.
• •Welcome to your dedicated online store for Herbalife products, run by Independent Herbalife Members Kristen & Dan Woods. We're here to provide easy access to your favorite nutritional supplements and support your wellness goals. Questions? Contact us!
• •Stay updated on new Herbalife products and exclusive offers from your Independent Distributor. Sign up for our newsletter and get tips for a healthy, active lifestyle delivered to your inbox.