Brand Tone

Friendly, accessible, family-oriented, trendy, and proud of its Mexican heritage.

Brand Values

• •Family
• •Accessibility
• •Fashion & Trendiness
• •Mexican Identity
• •Customer Aspiration
• •Community Building

Best Practices

• •Embrace a Warm, Inclusive Voice: Use welcoming language like "familia Vazza," "queridos amigos," and directly address different family members. Keep the tone upbeat and positive.
• •Highlight "Hecho en México" with Pride: Consistently weave in the value of Mexican origin and craftsmanship. This differentiates the brand and resonates with national pride.
• •Focus on the "Estrenar" (Debut) Feeling: Emphasize the joy and confidence that comes with new shoes. Connect purchases to positive emotions and experiences.
• •Be Accessible and Clear: Whether talking about fashion or credit, use straightforward language that's easy to understand. Avoid overly technical jargon. Ensure transparency, especially regarding promotions and credit terms.
• •Engage and Build Community: Ask questions, encourage user-generated content, and respond to comments (both positive and negative) constructively and empathetically, especially on social media, to foster the desired sense of community. Addressing negative feedback professionally is crucial for improving perception.

Social Perception

Mixed: Many customers appreciate the variety, style, and affordability of the footwear, especially for the whole family. However, a significant number of complaints regarding customer service in physical stores, issues with their credit system, and staff conduct tarnish the brand's image for a portion of its customer base and the public.

Copy Examples

• •Headline: Step into Joy! ✨ Your Family's Favorite Styles Await at Vazza. Body: From playground adventures to elegant evenings, find the perfect Mexican-made shoes for everyone. Quality you can trust, prices you'll love. #VazzaFamilia #ModaHechaEnMexico
• •Headline: New Season, New Shoes! 😉 You Deserve to Shine. Body: Discover the latest Vazza collection – bursting with color, comfort, and the trends you've been waiting for. Explore online or visit your nearest store! #EstrenaConVazza #TendenciasVazza
• •Headline: Unlock Your Style with Crédito Vazza! 💳 Body: Getting the shoes you love is easier than ever. Ask about Crédito Vazza and step out in style without waiting. Flexible, fast, and made for you! #MiCreditoVazza #EstiloSinLimites
• •Headline: Proudly Mexican, Stylishly You. 🇲🇽👠 Body: At Vazza, we celebrate Mexican craftsmanship with every pair. Support local and look amazing doing it. Find your perfect match today! #HechoEnMexicoConAmor #VazzaOrgulloMexicano
• •Headline: TikTok Made You Buy It? We Get It! 😉 Body: See that viral Vazza style you can't stop thinking about? It's calling your name! Shop the trendiest looks for kids, women, and men now. #VazzaViral #TikTokFashion