Brand Tone

Empowering & Confident, Friendly & Approachable, Playful & Energetic, Stylish & Modern, Body-Positive & Inclusive

Brand Values

• •Female Empowerment
• •Confidence & Self-Esteem
• •Quality & Comfort
• •Style & Fun
• •Ethical Practices
• •Community

Best Practices

• •Create a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Empowering, Playful, Supportive), a "we are X, we are not Y" list (e.g., "We are encouraging, not intimidating"), and key vocabulary/phrases. Share this with anyone creating content.
• •Speak Directly to Your Audience (the "Vaya Papaya Woman"): Use "you" and "your" frequently. Understand her aspirations, challenges, and what motivates her. Write as if you're having a supportive, encouraging conversation with a friend.
• •Embrace Positivity and Empowerment: Ensure copy uplifts and inspires. Focus on strength, capability, and self-love. Avoid language that could be perceived as critical or exclusive.
• •Inject Energy and Playfulness (Where Appropriate): Don't be afraid to use vibrant language, emojis (sparingly and appropriately for the platform), and a touch of humor that aligns with the brand's energetic spirit. The name "Vaya Papaya" itself invites a bit of fun.
• •Maintain Consistency Across All Channels: While the format may change (e.g., Instagram caption vs. product description), the core tone and values should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Customers see the brand as a provider of high-quality, stylish, and comfortable activewear that makes them feel confident. They appreciate the vibrant designs and the empowering message. The public that interacts with their social media likely views them as a trendy, female-focused activewear brand with a positive and energetic vibe. The emphasis on real bodies is likely a significant positive differentiator. There's a sense of community, particularly on Instagram, where followers actively engage with the brand and each other.

Copy Examples

• •Move your body, free your mind. ✨ Our new collection is designed to flow with you, empowering every stretch, every step, every moment YOU choose to shine. Feel the Vaya Papaya difference. #VayaPapayaActive #EmpoweredByVaya #NewCollection
• •Ready to crush your goals AND look amazing doing it? 😉 Vaya Papaya brings you activewear that’s as strong, vibrant, and unstoppable as you are. Designed by women, for every woman. Shop now and unleash your power! 💖
• •Hey Gorgeous! 👋 Your next favorite outfit is waiting (plus a little treat inside!).
• •Meet your new MVP: The Aura Sports Bra. Engineered for support, designed for style, and infused with that Vaya Papaya confidence. Whether it's a high-intensity workout or a well-deserved rest day, feel comfortable, supported, and utterly fabulous. Because you deserve activewear that works as hard (and looks as good) as you do.
• •That Vaya Papaya feeling HIT DIFFERENT 🤸‍♀️💪 Ready to join the squad? Tap the link in bio! #VayaPapaya #Activewear #FitnessMotivation #BodyPositivity #NewCollection