Brand Tone

Sophisticated yet accessible, passionate yet grounded, and stylish yet conscious.

Brand Values

• •Sustainability
• •Timelessness & Practicality
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Inclusivity
• •Ethical Consumption

Best Practices

• •Create a Comprehensive Brand Voice Document: Clearly define your brand's personality, tone characteristics (e.g., sophisticated, conscious, timeless, inclusive, approachable), vocabulary choices, and provide do's and don'ts with concrete examples. This ensures everyone creating content is aligned.
• •Know Your Audience Deeply: While maintaining your core voice, understand the nuances that resonate with your audience—those who value sustainability, quality, and timeless design. The expression of your tone should connect with their values.
• •Ensure Consistency Across All Touchpoints: The VAUX VINTAGE voice should be recognizable whether a customer is reading an Instagram caption, browsing the website, watching a TikTok, or interacting with customer service.
• •Infuse Values into All Communication: Let your core values—sustainability, timelessness, quality, inclusivity—naturally inform your tone. For VAUX VINTAGE, this means highlighting the stories behind pieces, their lasting quality, and their eco-friendly nature in a way that feels authentic and not forced.
• •Regularly Audit and Refine Content: Periodically review all external communications to ensure tonal consistency. Solicit feedback and be prepared to make small adjustments to how the tone is executed, always ensuring it stays true to the brand's core identity.

Social Perception

A Trusted Source for Quality Vintage, Sustainable and Ethical, Stylish and Unique, Friendly with Good Service, Aesthetically Pleasing

Copy Examples

• •Crafted to last, designed to be cherished. This unique vintage dress brings a story of its own, ready to become a part of yours. Explore conscious elegance, link in bio. #VauxVintage #TimelessStyle #SustainableFashion #VintageDress
• •A testament to enduring quality and classic design. This vintage jacket offers both character and practicality, carefully selected for its ability to transcend seasons. A mindful addition to any wardrobe. #MensVintage #VauxShop #BuiltToLast #EthicalWardrobe
• •At VAUX VINTAGE, we believe in fashion with a soul. Choosing vintage means embracing pieces with history, exceptional craftsmanship, and a lighter touch on our planet. Discover items that tell a story and reflect your commitment to enduring style. #SlowFashionMovement #ConsciousChoices #VintageLove
• •(Visually appealing flat lay or short video of new items) Text Overlay: "New Narratives. Timeless Treasures. Consciously curated for the modern wardrobe. Shop the latest arrivals. #VauxNewIn #VintageFinds #MindfulStyle"
• •Style that speaks volumes, sustainably. VAUX VINTAGE offers a curated collection of timeless pieces that honor both individuality and the planet. Make a statement. Choose vintage. #ShopSustainably #VauxVintage #EcoFashion #UniqueFinds