Brand Tone

Playful & Fun, Enthusiastic & Passionate, Modern & Innovative, Bold & Adventurous, Approachable & Inclusive, Community-Oriented

Brand Values

• •Quality Ingredients
• •Innovation & Experimentation
• •Transparency
• •Passion for Sours
• •Customer Experience
• •Scottish Roots

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand voice (e.g., playful, enthusiastic, bold) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. Vault City’s audience appreciates craft beer terminology mixed with accessible, fun language. Avoid overly technical jargon unless explaining a specific process in a dedicated post.
• •Embrace Enthusiasm & Positivity: Let genuine passion for your product shine through. Use energetic language, exclamation points (judiciously!), and positive framing.
• •Use Humor and Wit (Appropriately): Inject personality with clever wordplay, puns (fruit puns are a goldmine here!), and lighthearted observations. Ensure it aligns with the overall message and isn't forced.
• •Be Visually Consistent with Your Words: The vibrant, colorful, and modern aesthetic of Vault City's products and branding should be mirrored in the energy and descriptiveness of the copy. Use vivid adjectives and paint a picture with your words, especially when describing flavors.

Social Perception

Specialists/Experts in Sour Beer, High Quality & Flavorful, Creative & Innovative, Fun & Engaging Brand, Premium Product, Community Favorite

Copy Examples

• •🤯 Brace yourselves! We've only gone and stuffed [absurd amount] of [tropical fruit] and a cheeky hint of [unexpected spice] into our latest session sour! 🍑🥭🌶️ Get ready for a [flavor description, e.g., 'tropical tastebud tango'] that’ll make you question all your life choices (in a good way). Available NOW on the webstore & hitting taps this week! Go on, you deserve it. 😉 #VaultCity #ModernSourBeer #NewRelease #FruitOverload #CraftBeerMagic
• •Event alert! 🚨 This Friday, our [City] Taproom is turning into a [theme, e.g., 'pineapple paradise']! 🍍 Expect [beer special], [food special], and tunes that'll make you wanna hula. Who's in for some serious sour fun? #VaultCityTaproom #SourBeerLovers #EdinburghEvents #DundeeDrinks #WeekendVibes
• •We’re not just brewing beer; we’re on a mission to make 'sour' a synonym for 'awesome.' Think less 'face-puckering shock' and more 'oh-my-goodness-that's-fruity-deliciousness.' We pack our beers with tons (literally) of real fruit and a whole lotta love. Welcome to the bright side of beer. Welcome to Vault City.
• •Hey Sour Superstar! ✨ Feeling a bit flat? We've got the perfect pick-me-up! This week only, grab a mixed 6-pack of our fruitiest bangers and get [discount/free item]. Time to restock the fridge with some liquid sunshine! ☀️ Shop now: [Link] #VaultCity #SourBeerDeals #TreatYourself #RealFruitGoodness
• •Something BIG is brewing... 🤫 involving [vague but intriguing ingredient, e.g., 'a mountain of berries'] and a whole lot of Scottish spirit! Keep your eyes peeled next week. You won't want to miss this one. 👀 #VaultCityBrewing #SecretProject #ModernSourBeer #ComingSoon #CraftBeerScotland