Brand Tone

Elegant & Sophisticated, Traditional & Authentic, Appreciative of Quality & Craftsmanship, Descriptive & Evocative

Brand Values

• •Quality Craftsmanship
• •Timeless Elegance
• •Tradition
• •Customer Experience (Intended)

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (elegant, traditional, sophisticated), core values (quality, heritage, craftsmanship), approved vocabulary (e.g., "exquisite," "handcrafted," "legacy" vs. overly casual terms), and a "do not use" list.
• •Focus on Storytelling: Weave narratives around the craftsmanship, the origin of the weaves, or the cultural significance of the attire. This reinforces tradition and authenticity. For example, describe the journey of a Kanjivaram saree from the loom to the wearer.
• •Emphasize Sensory Details: Use descriptive language that appeals to touch ("smooth fabric," "softness"), sight ("vibrant hues," "intricate Zari"), and emotion ("elegance," "grace," "cherished moments"). This aligns with the evocative tone found on the website.
• •Maintain Consistency Across All Channels: Ensure the same elegant and respectful tone is used on the website, product descriptions, any future social media, email marketing, and customer service interactions. This builds a cohesive brand identity.
• •Educate and Inform: Beyond selling, provide value by educating customers about the different types of weaves, fabrics, care instructions, and the cultural importance of the garments. This positions the brand as an authority and reinforces its connection to tradition and quality.

Social Perception

The product descriptions project an image of a high-quality, traditional ethnic wear brand. However, the perception is mixed, given some negative reviews.

Copy Examples

• •Drape Yourself in Legacy: The Timeless Allure of Our Kanjivaram Silks. Each thread woven with devotion, each motif a whisper of tradition. Discover the VastraLakshmi Kanjivaram collection and own a masterpiece of heritage.
• •Elegance Redefined: Experience the Exquisite Touch of Pure Banarasi Silk. Crafted for the discerning woman, our Banarasi sarees blend opulent design with unparalleled softness. Perfect for those moments that deserve to be cherished forever.
• •Celebrate Tradition, Embrace Radiance: Our Latest Collection Has Arrived. From intricate Zari work to vibrant hues that tell a story, find the perfect saree at VastraLakshmi to illuminate your special occasions with grace and splendor.
• •The Art of Indian Weaving, Delivered to Your Doorstep. VastraLakshmi brings you authentic, handcrafted sarees that honor centuries of craftsmanship. Feel the luxurious difference of tradition.
• •More Than a Saree, It's a VastraLakshmi. Indulge in the rich textures, intricate details, and timeless beauty that define every VastraLakshmi creation. Elevate your style with a touch of pure Indian elegance.