Tono de Marca

Authentic, Passionate, and Traditional

Valores de Marca

• •Heritage & Family
• •Quality & Purity
• •Connection to Place
• •Hospitality & Education

Mejores Prácticas

• •Lead with the Family Story: Always frame the narrative around the family's history and passion. Use words like "we," "our family," and "our heritage" to maintain a personal and authentic tone.
• •Emphasize "Crete" and "Heritage": Consistently use keywords that anchor the brand to its origin and legacy. "Crete," "Cretan," "Mirabello," "Family Estate," and "Since 1865" are powerful identifiers.
• •Use Sensory and Evocative Language: Describe the olive oil in rich, appealing terms. Go beyond "good" and use words like "fragrant," "golden-green," "peppery finish," "fruity," and "aromatic" to describe the taste and appearance.
• •Show, Don't Just Tell, Quality: Instead of simply claiming high quality, prove it by mentioning the low acidity levels, the specific Koroneiki olive variety, and the international awards won.
• •Maintain a Personal and Hospitable Tone: Whether writing a social media reply or an "About Us" page, the tone should feel like a warm, knowledgeable family member speaking directly to the customer. It should be welcoming, passionate, and proud.

Percepción Social

The public perception of VASSILAKAKIS is that of a producer of high-end, artisanal olive oil. It is viewed as a trustworthy, family-run business rather than a faceless corporation. Customers and reviewers associate the brand with a premium, authentic experience. The focus on tours and tastings positions the brand as an authority and a guardian of Cretan olive oil culture. The connection to a specific family and estate fosters a sense of trust and reliability, which is crucial in a market where quality can be inconsistent.

Ejemplos de Copy

• •From Our Cretan Sun to Your Table. Every drop of Vassilakakis Estate olive oil holds the story of our family's passion, nurtured since 1865. This isn't just olive oil; it's our heritage, bottled. #VassilakakisEstate #CretanGold #FamilyTradition #ExtraVirginOliveOil #TasteOfCrete
• •Taste the Legacy: Vassilakakis Estate Extra Virgin Olive Oil. For over 150 years, our family has cultivated the finest Koroneiki olives in the heart of Crete. Our award-winning extra virgin olive oil is the result: a fragrant, low-acidity liquid gold with a light, peppery finish. Elevate your meals from simple to sublime.
• •A Gift from Our Family to Yours. Experience the authentic taste of Crete. For generations, the Vassilakis family has perfected the art of making exceptional olive oil. We invite you to explore our award-winning collection and bring a piece of our cherished heritage into your kitchen.
• •Vassilakakis Estate EVOO | Award-Winning Cretan Olive Oil. Family-run since 1865. Taste the authentic, peppery flavor of pure Koroneiki olives. Shop our premium, low-acidity extra virgin olive oil.
• •Walk Through History. Taste the Passion. Join the Vassilakakis family for an unforgettable tour of our historic olive mill in Crete. Learn how we craft our award-winning olive oil, from the olive grove to the bottle, and taste the golden results for yourself. Book your visit today.