Brand Tone

Elegant & Sophisticated, Minimalist & Understated, Functional & Practical, Modern & Urban, Approachable Luxury

Brand Values

• •Timeless Design
• •Quality Craftsmanship & Materials
• •Functionality & Versatility
• •Playful Elegance
• •Everyday Essential

Best Practices

• •Emphasize The Standard Handbag Philosophy: Consistently weave in the idea of versatility, timelessness, and suitability for every day, every occasion. This reinforces the core brand promise.
• •Use Elegant and Refined Language: Opt for clear, concise, and sophisticated wording. Avoid overly casual slang or overly technical jargon. Focus on words like timeless, effortless, chic, minimal, functional, and quality.
• •Highlight Clean Aesthetics and Quality Materials: Descriptions should evoke the minimalist design (clean silhouettes, understated elegance) and the tactile quality of the materials (premium leather, playful textures).
• •Speak to the Modern, Urban Lifestyle: Frame the copy in a way that resonates with a discerning, city-dwelling woman who values both style and practicality.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns perfectly with the visual aesthetic of the website and social media feeds – minimalist, high-quality imagery that complements the refined language.

Social Perception

Positive Quality Association, Stylish & Chic, Good Value for Quiet Luxury, Versatile and Practical, Discoverable & Desirable

Copy Examples

• •Headline: Your Everyday Signature. The Standard Bag, Redefined. Body: Discover VASIC – where timeless design meets effortless functionality. Crafted for every moment, every journey.
• •Headline: Simplicity is the Ultimate Sophistication. Body: Experience the quiet luxury of VASIC. Clean lines, premium leather, and a touch of playful elegance for the modern woman.
• •Headline: From Dawn to Dusk, Effortlessly Chic. Body: VASIC handbags are designed to seamlessly transition with your day. Functional, beautiful, and always in style. #VasicNewYork #EverydayLuxury
• •Headline: The Art of the Essential. Body: More than just a handbag, it's a VASIC. Find your perfect companion for a life in motion. Explore our new collection.
• •Headline: Minimal Design, Maximum Impact. Body: Embrace understated elegance with VASIC. Our latest arrivals blend Japanese sensitivity with New York attitude, creating your new go-to classic.