Brand Tone

Artisanal & Passionate, Expert & Refined, Appreciative & Community-Oriented, Sensory & Evocative

Brand Values

• •Quality & Purity
• •Tradition & Craftsmanship
• •Artist Focus
• •Color Excellence
• •Integrity

Best Practices

• •Emphasize Craftsmanship and Tradition: Consistently use terms like "handcrafted," "small-batch," "artisanal," "traditional methods," and "finest pigments" to reinforce the brand's dedication to quality and heritage.
• •Use Rich, Sensory Language: Describe the paints with evocative words that appeal to the artist's experience – "buttery," "lush," "smooth," "vibrant," "luminous," "gliding," "intense saturation." This connects with the tactile and visual nature of painting.
• •Speak as an Expert, to Experts (and Aspiring Experts): While accessible, the tone should reflect a deep knowledge of color, pigments, and the art of painting. Address the artist with respect for their craft and understanding of quality.
• •Highlight Purity and Authenticity: Continuously mention the absence of fillers, extenders, or artificial thickeners. Stress the use of genuine, high-quality pigments to build trust and underscore the value proposition.
• •Foster a Sense of Community and Passion: Share artist stories, testimonials (where appropriate), and convey a genuine love for the art of painting. Position the brand as a supportive partner in the artist's creative journey.

Social Perception

Premium & High-End, Exceptional Quality, For Serious Artists, Trustworthy, Aspirational

Copy Examples

• •Vasari: Where Pigment Becomes Poetry. Experience the unparalleled richness and buttery consistency of handcrafted oils. Each tube, a testament to tradition, ready to translate your vision into vibrant reality. Discover the colors the masters would choose.
• •The Soul of Color, Milled by Hand. At Vasari, we don't just make paint; we cultivate color. Pure pigments, small-batch care, and a passion for the painter's craft ensure every hue glides from your brush with unmatched intensity and smoothness. Elevate your art with Vasari.
• •Feel the Difference Purity Makes. No fillers, no compromises. Just the finest pigments and oil, handcrafted for artists who demand the best. Vasari Classic Artists' Oil Colors offer a lush, responsive feel that transforms your painting experience.
• •Unlock a Universe of Hues. From Historic Earths to Luminous Moderns. Explore a palette revered by discerning artists worldwide. Vasari’s dedication to traditional methods and the pursuit of perfect color means your work will not only shine today but endure for generations.
• •More Than Paint. It's Your Partner in Creation. We believe in the power of exceptional materials. Vasari oils are crafted with the artist's journey in mind – beautifully pigmented, effortlessly workable, and inspiring confidence with every stroke. Join the Vasari family.