Brand Tone

Elegant, sophisticated, traditional yet modern, and celebratory of Indian heritage and craftsmanship.

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Customer Experience (Stated)
• •Innovation & Modernity
• •Social Responsibility (Stated)

Best Practices

• •Emphasize Heritage & Craftsmanship: Consistently weave in narratives about Rajasthani art forms, generational legacy, and the meticulous in-house creation process. Use terms like artisanal, handcrafted, heritage, and Jaipur's legacy.
• •Use Evocative & Elegant Language: Employ rich, descriptive adjectives and sensory language to describe fabrics, colors, and embellishments (e.g., dreamy silks, vibrant hues, intricate embroidery, timeless motifs).
• •Maintain a Sophisticated & Respectful Voice: The tone should be aspirational and convey a sense of luxury and exclusivity, while also being warm and inviting, reflecting the royal treatment they aim to offer.
• •Connect to Celebratory Occasions: Frame products within the context of special moments, festivals, and weddings, highlighting how Vasansi attire enhances these experiences.
• •Ensure Visuals Align with Tone: The imagery used alongside copy (on the website, social media, ads) must reflect the same elegance, quality, and richness described in the text to create a cohesive brand experience.

Social Perception

Polarized - Admired for beautiful designs and high-quality ethnic wear, but also criticized for poor customer service.

Copy Examples

• •Headline: Drape Yourself in Legacy. Discover Vasansi Jaipur. Body: Each thread tells a story of Rajasthani heritage, meticulously woven into designs that transcend time. Experience the artistry of generations.
• •Headline: Where Tradition Meets Today's Radiance. Body: Vasansi Jaipur invites you to explore a world where ancient crafts embrace contemporary elegance. Find your unique expression of timeless style.
• •Headline: The Essence of Royal Jaipur, Crafted For You. Body: From intricate hand-block prints to the shimmer of gota patti, our collections are a tribute to the regal artistry of Jaipur. Adorn your moments with unparalleled grace.
• •Headline: More Than Attire, It's an Heirloom in the Making. Body: Invest in pieces that carry the soul of Indian craftsmanship. Vasansi Jaipur – creating beauty that endures, for celebrations that live forever.
• •Headline: Celebrate Your Story with Vasansi. Body: Every occasion deserves the touch of handcrafted elegance. Let our exquisite designs be the backdrop to your most cherished memories.