Brand Tone

empowering, sensual, and confident

Brand Values

• •Empowerment
• •Freedom
• •Individuality
• •Social Commitment

Best Practices

• •Use Empowering Language: Always employ active, strong verbs and adjectives. Focus on words like "unleash," "command," "empower," "radiate," and "define."
• •Maintain the "Goddess" Archetype: Frame your messaging around the concept of the divine feminine. This creates a powerful and consistent brand narrative that resonates with your target audience.
• •Highlight Individuality and Freedom: Emphasize what makes the Varunah woman and the products unique. Use phrases that celebrate self-expression and breaking from the norm.
• •Keep it Aspirational and Luxurious: The tone should always feel premium. Mention high-quality materials and the exclusive nature of the designs to reinforce the brand's value.
• •Be Direct and Confident: The copy should be declarative and self-assured, mirroring the confidence the brand aims to instill in its customers. Avoid hesitant or passive language.

Social Perception

niche brand targeting women who are bold and confident in their style. The use of high-end materials like 24k gold plating suggests a premium market position. The brand's image is carefully curated to project an aura of luxury, strength, and sensuality.

Copy Examples

• •Unleash your inner goddess. Our new collection is crafted not just for the sun, but for the fire within you. Shine on.
• •Freedom is your most stunning accessory. Wear it boldly. #VarunahWoman
• •Adorn yourself in more than just jewelry. Wear a statement of your power. Handcrafted with 24k gold plating, because you are worth it.
• •Your journey. Your rules. Your style. Varunah is for the woman who commands attention, from the beach to the boardroom. Discover our latest arrivals.
• •For the Bold, The Brave, The Unforgettable: Your Varunah Edit is Here.