Brand Tone

Passionate & Enthusiastic, Approachable & Friendly, Knowledgeable & Expert, Elegant & Refined, Value-Oriented & Transparent, Confident & Bold

Brand Values

• •Quality
• •Passion
• •Customer Satisfaction
• •Tradition & Heritage
• •Accessibility (of luxury scents)
• •Authenticity
• •Craftsmanship

Best Practices

• •Embrace Passionate Language: Use evocative and sensory words that convey a genuine love for perfumery. Describe scents with enthusiasm, focusing on the experience and emotion they evoke.
• •Be Knowledgeable but Approachable: Share expertise about fragrance notes, families, or the art of perfumery in an accessible way. Avoid overly technical jargon unless explained. Maintain a friendly, conversational style, especially on social media.
• •Highlight Tradition and Quality: Subtly weave in the brand's heritage and commitment to "Made in Italy" quality and craftsmanship, reinforcing trust and authenticity.
• •Engage and Build Community: Use inclusive language ("we," "our community"). Encourage interaction by asking questions and responding to comments authentically. Showcase user-generated content and testimonials to build social proof.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the visual aesthetic of the platform (e.g., elegant and descriptive for Instagram, energetic and concise for TikTok). The voice should feel consistent even if the style adapts slightly per channel.

Social Perception

Positive, Trusted Source, Community Favorite, Go-To for Dupes/Equivalents, Good Customer Service, Value for Money

Copy Examples

• •Headline: Your Signature Scent Story Begins Here. Body: At Varriale Profumi, we believe perfume is more than just a fragrance – it's an expression, a memory, a part of you. Discover our curated collection of artisanal Italian perfumes and beloved international scents. Find the aroma that tells your unique story. #VarrialeProfumi #ItalianPerfumery #ScentStory
• •Headline: Luxury Meets Love: Experience Varriale's Exquisite Equivalents. Body: Craving that iconic designer scent without the extravagant price tag? Our passion for perfumery brings you high-quality, long-lasting fragrances inspired by the world's most coveted aromas. Indulge your senses, guilt-free. As our community says, "They're spot on!" #VarrialeEquivalents #AffordableLuxury #PerfumeDupesThatDeliver
• •Headline: From Naples, With Passion: A Century of Olfactive Art. Body: Since 1939, the Varriale family has been dedicated to the art of fragrance. From our historic Naples store to your doorstep, experience the tradition, expertise, and pure passion poured into every bottle. Let us guide you to your perfect scent. #VarrialeSince1939 #ItalianHeritage #ArtisanPerfumes
• •Headline: Don't Just Wear Perfume. Make a Statement. Body: Ready for a fragrance that turns heads and sparks conversations? Our TikTok-famous intense perfumes are designed to last and leave a lasting impression. Join the #VarrialeVibes and discover why everyone’s talking about our unforgettable scents! #IntensePerfumes #LeaveYourMark #TikTokMadeMeBuyIt
• •Headline: Smell Amazing, All Day Long. That's the Varriale Promise. Body: Why do our customers rave about us? It's simple: quality you can smell, longevity you can trust. Whether it's an artistic creation or a beloved classic, we're committed to fragrances that stay with you. What will be your Varriale signature? #VarrialeQuality #LongLastingFragrance #CustomerLove #MadeInItalyExcellence