Brand Tone

Creative, Artistic, Innovative, Contemporary, Playful, Vibrant, Personal, Expressive, Approachable, and Passionate

Brand Values

• •Creativity & Individuality
• •Innovation & Craftsmanship
• •Quality & Durability
• •Joy & Self-Expression through Color
• •Sustainability
• •Inspiration from Nature & Geometry

Best Practices

• •Embrace 'Creative' and 'Vibrant' Language: Use words that evoke artistry, color, and energy (e.g., 'sculpted,' 'vivid,' 'dynamic,' 'playful,' 'expressive').
• •Highlight Uniqueness and Personalization: Consistently message how the jewelry helps individuals express their unique style and creativity. Mention customization options where relevant.
• •Tell the Story of Innovation and Craftsmanship: Weave in the narrative of 3D printing combined with hand-finishing and the designer's Italian heritage/inspiration. This adds depth and authenticity.
• •Focus on the 'Why': Connect the jewelry to emotions and experiences – joy, confidence, self-expression, the beauty of nature and geometry.
• •Maintain an Approachable yet Artistic Voice: Write as if a passionate artist is speaking directly to a fellow creative soul – knowledgeable but also warm, inspiring, and slightly whimsical. Reflect the brand's 'for creative souls' tagline.

Social Perception

Varily Jewelry is perceived as unique, original, and artistic. The jewelry is seen as high-quality, durable, and well-made, with vibrant colors and bold designs that are highly appreciated. The brand is personal and customer-focused, lightweight and comfortable, with a connection to an Italian designer and inspiration from nature/geometry.

Copy Examples

• •Headline: Unleash Your Inner Artist. Body: Adorn yourself with Varily Jewelry – where vibrant 3D-printed designs meet Italian craftsmanship. Each piece is a conversation starter, as unique as you are. #WearableArt #CreativeSoul
• •Headline: Color Your World, Boldly. Body: Why blend in when you were born to stand out? Our contemporary, nature-inspired jewelry is designed to express your unique style and uplift your spirit. Hand-finished with love, made to last. #VarilyJewelry #ExpressYourself
• •Headline: Innovation You Can Wear. Body: Discover the magic of 3D-printed jewelry, infused with geometric harmony and the vibrant hues of Italy. Lightweight, durable, and designed for the modern creative. Find your signature piece. #TechMeetsArt #SustainableStyle
• •Headline: From Our Hands to Yours, with a Story. Body: Each Varily piece is more than an accessory; it's a piece of passion, inspired by nature's patterns and crafted for your individuality. Designed by Valeria D'Annibale for your everyday extraordinary. #HandmadeWithLove #GeometricJewelry
• •Headline: Be Bold. Be You. Be Varily. Body: Step into a world of contemporary design and joyful color. Our hypoallergenic, waterproof jewelry is made for those who dare to be different. What will your Varily piece say about you? #UniqueJewelry #StatementMaker