Brand Tone

Trustworthy & Reliable, Caring & Socially Conscious, Accessible & User-Friendly, Informative & Empowering

Brand Values

• •Health & Safety
• •Accuracy & Quality
• •Affordability
• •Global Responsibility & Impact
• •Community & Empowerment

Best Practices

• •Prioritize Clarity and Simplicity: Ensure that all communication is easy to understand, avoiding overly technical jargon. Focus on how the products help the customer.
• •Emphasize Trust and Reliability: Consistently mention certifications, accuracy, and the quality of the testing kits in relevant communications.
• •Highlight the "Why": Always connect the products back to the core values of health, safety, and global responsibility. Remind customers that their purchase has a positive impact.
• •Maintain a Helpful and Supportive Voice: Position the brand as a knowledgeable partner that empowers consumers to understand and manage their water quality.
• •Be Consistent Across All Channels: Whether it's website copy, social media updates, or customer service interactions, the tone should remain recognizably Varify – caring, reliable, and empowering.

Social Perception

Customers generally perceive Varify positively, valuing the accuracy and comprehensiveness of their water testing kits, especially the inclusion of bacteria tests. The brand is seen as reliable and user-friendly. Their commitment to providing clean water globally through Water For Good is a recognized and appreciated aspect of their brand identity. The brand appears to be trusted for providing important information regarding water safety for homes, pools, and aquariums.

Copy Examples

• •Headline: "Ensure Your Family's Health with Every Sip. Varify: Accurate, Easy Water Testing for Peace of Mind."
• •Social Media Post: "Did you know your tap water could be hiding unseen contaminants? Our simple home water test kit gives you clear results in minutes. Test today, protect tomorrow. #VarifyCleanWater #KnowYourWater"
• •Product Description Snippet: "At Varify, we believe everyone deserves access to safe water. That's why our expertly designed, CE & ISO certified test strips deliver reliable results you can trust, all while supporting global clean water initiatives with every purchase. #CleanWaterWorldwide"
• •Email Subject Line: "Is Your Pool Summer-Ready? Test with Varify for Safe Fun!"
• •About Us Snippet: "More than just water tests. We're a community dedicated to health, safety, and making a difference, one drop at a time. Join Varify and Water For Good in bringing clean water to those who need it most."