Brand Tone

Enthusiastic and Community-Focused, friendly, accessible, and celebratory; the voice of a passionate, knowledgeable fellow collector.

Brand Values

• •Passion for the Hobby
• •Quality and Trust
• •Variety and Selection
• •Fairness
• •Community Engagement

Best Practices

• •Speak the Language of Collectors
• •Maintain Enthusiasm
• •Prioritize Visuals
• •Be Responsive and Personable
• •Reinforce Trust in Every Message

Social Perception

Perceived as a reliable and trustworthy source for Pokémon TCG products, highly regarded for fast delivery, quality items, and extensive selection; a legitimate and specialized shop for serious collectors, with minor vulnerability in customer service perception.

Copy Examples

• •🔥 JUST LANDED! 🔥 The wait is over! The brand-new Pokémon: Paldean Fates set has just hit our shelves. Get ready to hunt for your chase card! Shiny Pokémon await. Now available in displays, Elite Trainer Boxes, and more. Link in bio to secure yours before they vanish!
• •DEAL OF THE WEEK! ⚡️ Supercharge your collection without breaking the bank. This week, get 15% off all Sword & Shield era Elite Trainer Boxes! Build your deck, find that missing piece, or start a new collection. Fast, secure shipping as always. Shop the sale now!
• •Protect Your Treasure. Turn your best pulls into certified masterpieces. With our PSA & CGC Grading Service, you can preserve the condition and maximize the value of your most valuable cards. Let's get your cards graded!
• •It's time to decide! Who is the ultimate chase card from the latest set? Vote for your favorite! 👇 We'll be showing off some hits from our latest box break tonight at 8 PM CET!
• •From Our Collection to Yours. As collectors ourselves, we know that trust is everything. That’s why every order is packed with care and shipped out fast, so your cards arrive safe and sound. We love being a part of your collecting journey. Thank you for choosing Variety Cards!