Tono de Marca

personable, trendy, aspirational, friendly, inclusive, authentic, energetic, confident

Valores de Marca

• •Confidence
• •Trend-Focused Style
• •Quality and Affordability
• •Personal Curation

Mejores Prácticas

• •Maintain the Founder's Voice: Continue to leverage Amy as the face and voice of the brand. Use phrases like "Amy's Picks," "A note from Amy," or "My personal favorite" to maintain a personal, curated feel that builds trust.
• •Speak the Customer's Language: Use a friendly, approachable tone with relevant emojis and popular slang where appropriate. This creates a relatable and peer-to-peer connection rather than a traditional brand-to-consumer one.
• •Focus on the Feeling: Go beyond describing the product (e.g., "black dress"). Instead, sell the outcome and the emotion (e.g., "The perfect little black dress for when you want to feel powerful and confident.").
• •Promote a Community: Use collective names like "V-babes" or "the varé crew" to foster a sense of belonging. Encourage user-generated content (UGC) with a clear, branded hashtag to build social proof and engagement.
• •Be Visually Cohesive: Ensure the tone of the copy matches the visual aesthetic on all platforms. If the visuals are chic, modern, and edgy, the copy must reflect that same energy and confidence.

Percepción Social

Perceived as a trendy, founder-led online boutique that fosters community and authenticity through direct engagement. Customers are drawn to stylish, modern collections, indicating a positive connection with young, fashion-conscious women due to high-quality visuals and consistent brand aesthetic.

Ejemplos de Copy

• •That main character feeling. ✨ Our new satin midi dress just dropped and it’s ready for your next big moment. Tap to make it yours. #VareStyle #DreamDress
• •Amy's latest obsession! I can't get enough of our new oversized blazers. They're perfect for throwing over literally anything to look instantly put-together. Watch how I styled mine! #VareByAmy
• •Modern Muse: The Fall Collection is here. Discover curated pieces designed to make you feel bold, confident, and unapologetically you.
• •Effortless style is just one click away. Our matching sets are designed for your busiest days and chicest nights. Look great, feel amazing, no stress required.
• •Spotted in varé! 🔥 We love seeing how you style your finds. Tag us @boutiquevare and #VareIRL for a chance to be featured on our feed!