Brand Tone

Expert Friend – knowledgeable and provides reliable information, but in an accessible, supportive, and friendly manner.

Brand Values

• •Quality
• •Education & Information
• •Customer Focus & Support
• •Harm Reduction
• •Accessibility
• •Integrity & Responsibility

Best Practices

• •Educate, Don't Just Sell: Prioritize informative content (blog posts, videos, detailed product descriptions) that helps customers make informed choices. Answer common questions proactively.
• •Be Human and Approachable: Use a conversational, friendly tone in communications. Share stories (like the "Make The Change Program" or founder's story) to connect on a personal level. Encourage staff to be themselves (like Ethan on YouTube).
• •Emphasize Support and Guidance: Reiterate that the team is there to help, especially for those new to vaping or looking to quit smoking. Make contact information easily accessible.
• •Maintain Transparency: Be open about products, including new regulations or changes in the industry (as seen in YouTube videos addressing CRC rules or nicotine caps). This builds trust.
• •Showcase Expertise with Humility: Highlight knowledge and experience but avoid jargon or overly technical language unless explained clearly. The goal is to empower customers, not intimidate them.

Social Perception

Customers generally perceive Vapours Canada as a reliable and well-established vape retailer with a good product selection and knowledgeable, friendly staff. They are seen as a legitimate business with a long history (founded in 2014 as the retail arm of Canada E-Juice, which started in 2012/2013). The A+ BBB rating supports this.

Copy Examples

• •Headline: Ready to Make the Switch? We're Here to Help. Body: Thinking about moving away from cigarettes? Our "Make The Change Program" is designed for you. Get a top-quality starter kit and our premium Canada E-Juice at cost. No jargon, just friendly advice and the support you need to start your journey. Visit us online or in-store! [Inspired by 6, 25]
• •Headline: Confused by Coils? Puzzled by Pods? Your Vape Questions, Answered. Body: At Vapours Canada, we speak fluent vape! Our team (hey, Ethan!) is passionate about helping you find the perfect setup. From the latest tech to your favourite e-juice flavours, we stock only the best because quality matters. Check out our blog or YouTube for easy-to-understand guides! [Inspired by 6, 8, 20]
• •Headline: Why Vapours Canada? Because You Deserve Quality & Expert Advice. Body: Since 2013, we've been dedicated to providing Canadians with the highest quality vaping products and e-liquids. We carefully select brands we trust, so you can shop with confidence. Got questions? Our knowledgeable staff are always ready to guide you. [Inspired by 6, 11]
• •Headline: Your Local Vape Experts. Friendly Service, Premium Products. Body: Come on down to your neighbourhood Vapours Canada! We pride ourselves on creating a welcoming space where you can explore options, ask questions, and get genuine advice. From Belleville to Oshawa, we're your community vape shop. [Inspired by 2, 13]
• •Headline: Tired of "Puffers"? Discover a Superior Vaping Experience. Body: With so many options out there, finding a reliable vape can be tough. Vapours Canada is committed to offering only top-performing devices and e-liquids that we'd use ourselves. Say goodbye to low-quality and hello to a satisfying, flavourful vape. [Inspired by 6]