Brand Tone

Informative and Expert, Trustworthy and Reliable, Supportive and Approachable, Direct and Customer-Focused

Brand Values

• •Customer Satisfaction
• •Product Quality and Choice
• •Responsibility
• •Accessibility and Simplicity
• •Expertise

Best Practices

• •Prioritize Clarity and Simplicity: Especially when addressing those new to vaping. Avoid overly technical jargon where possible, or explain it clearly. The goal is to be informative and helpful, not intimidating.
• •Emphasize Trust and Quality: Consistently mention the genuineness of products, compliance with regulations (like TPD), and partnerships with reputable brands. This reinforces Vapourcore as a reliable source.
• •Be Supportive and Encouraging: Frame vaping as a positive alternative for smokers. Offer guidance and reassurance throughout the customer journey. Highlight the 'easy-to-use' aspect of products suitable for beginners.
• •Maintain an Expert yet Accessible Voice: Share knowledge through blog posts, product descriptions, and guides. Staff should sound like informed experts who are also friendly and approachable.
• •Focus on Customer Benefits: Beyond listing product features, explain how these features benefit the customer – whether it's a smoother experience, better flavour, cost savings, or helping them switch from smoking. Ensure customer service interactions reflect this helpful and problem-solving approach.

Social Perception

Positive, Trusted Retailer, Helpful for Smokers Quitting, Evolving Business

Copy Examples

• •Homepage Banner (Informative & Supportive): Ready to make the switch? Explore our wide range of beginner-friendly vape kits and e-liquids. Our expert team is here to guide you every step of the way. #VapeSmarter
• •Product Description (Expert & Trustworthy): Introducing the [New Product Name]: Engineered for a superior vaping experience. Featuring [Key Feature 1], [Key Feature 2], and crafted with the highest quality materials. All our products are TPD compliant and sourced from trusted manufacturers. Authenticity guaranteed.
• •Social Media Post - Promotion (Direct & Customer-Focused): This week only! Get 20% off all [Brand Name] e-liquids. Stock up on your favourites or discover a new signature flavour. Quality vaping at prices you'll love. Shop now via the link in bio! vapourcore.com
• •Blog Post Intro (Approachable & Expert): Navigating the world of vaping can seem overwhelming, but it doesn't have to be. In this guide, we break down everything you need to know about choosing the right nicotine strength, ensuring a satisfying and responsible vaping journey. Let's find your perfect match.
• •Email to Subscribers (Supportive & Informative): At Vapourcore, your satisfaction and safety are our top priorities. Did you know we offer a comprehensive range of guides to help you get the most out of your vaping products? From maintenance tips to understanding the latest tech, we've got you covered. Explore our resources today!