Brand Tone

Knowledgeable & Informative, Enthusiastic & Passionate, Approachable & Customer-Focused, Direct & Sales-Oriented, Professional & Trustworthy

Brand Values

• •Quality
• •Customer Satisfaction
• •Responsibility & Compliance
• •Community Engagement
• •Value for Money
• •Expertise/Guidance

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that explicitly defines the brand's tone (e.g., "Knowledgeable, but not condescending; Enthusiastic, but not hyped; Professional, but approachable"). Include "do's and don'ts" for language, specific phrases to use or avoid, and examples.
• •Know Your Audience: Continuously research and understand the target audience (vapers in the UK – their preferences, lingo, and concerns). Tailor the tone to resonate with them while staying true to the brand's core values. For Vapour Boutique, this means balancing enthusiasm for the hobby with responsible messaging.
• •Consistency Across Platforms: While the specific format might change (e.g., Instagram captions are shorter than blog posts), the core tone and values should remain consistent. A customer should feel they are interacting with the same brand whether they are on the website, Facebook, or reading an email.
• •Train Your Team: Ensure anyone responsible for creating content or interacting with customers (including customer service) understands and can apply the brand voice. Regular refreshers or workshops can be beneficial.
• •Review and Refine: Periodically review your content (website copy, social media posts, ad campaigns) to ensure it aligns with the desired tone. Gather feedback, analyze engagement, and don't be afraid to make adjustments as the brand evolves or as you learn more about what resonates with your audience. For instance, monitor how customers react to different types of posts and adjust the tone accordingly.

Social Perception

Positive, Reliable, Good Value, Responsive, Specialist Retailer

Copy Examples

• •✨ NEW FLAVOUR ALERT! ✨ Get ready to tantalize your taste buds with [E-Liquid Brand]'s latest creation: [Flavour Name]! This perfect blend of [key flavour notes] delivers an unforgettable vape experience. 🌬️ Curious about the profile? Head to our blog for a full review! Link in bio. #VapourBoutique #NewELiquid #VapeFlavours #UKVapers #MustTry
• •STOCK UP & SAVE! 💨 Get 15% OFF all [Brand Name] Coils this week only. Keep your vape performing at its best. Shop now – your clouds will thank you! [Link]
• •Choosing your first vape kit? It can seem overwhelming, but we're here to help! Our latest blog post breaks down the best starter kits for beginners in 2025, explaining everything from MTL to DTL. Got questions? Drop them in the comments below – our team is ready to guide you! 👇 #VapingTips #StarterKit #VapeCommunity #VapourBoutique #AskUsAnything
• •You've Earned It! Your Vapour Boutique Loyalty Points Update + A Little Extra ✨
• •...Crafted by the experts at [Brand Name], this device features the latest [Specific Technology] chipset, ensuring rapid firing speed and consistent power output for a truly premium vaping experience. At Vapour Boutique, we only stock products we trust for their quality and performance.