Brand Tone

Helpful and Knowledgeable, Customer-Focused and Friendly, Community-Oriented, Modern and Progressive

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Accessibility and Convenience
• •Education and Responsible Vaping
• •Innovation

Best Practices

• •Prioritize helpfulness: Always aim to educate and assist the customer, whether it's about product choice, troubleshooting, or industry news.
• •Maintain a friendly and approachable voice: Use welcoming language; make customers feel comfortable asking questions.
• •Emphasize community: Foster a sense of belonging by using inclusive language and highlighting shared experiences (e.g., finding new flavors, enjoying the vaping lifestyle).
• •Showcase product knowledge and quality: Confidently speak about the benefits and features of your products, assuring customers of their authenticity and performance.
• •Be transparent and customer-centric: Clearly communicate your values, such as commitment to customer satisfaction and quality, in your messaging.

Social Perception

Positive Customer Service, Good Product Selection and Availability, Fair Pricing, Clean and Welcoming Atmosphere, Mixed Online Reviews (General for the Industry/Other similarly named shops), Concerns about the Vaping Industry

Copy Examples

• •New to vaping or looking for an upgrade? Our expert team at Vapor Shoppe is here to guide you to the perfect setup. Your satisfaction is our priority!
• •Unlock a world of flavor! Explore our extensive collection of premium e-liquids and discover your next all-day vape. #VaporShoppeCommunity
• •Got questions about your device? Don't hesitate to ask! We're passionate about helping you get the best vaping experience. #VapeHelp
• •Join the Vapor Shoppe family and enjoy exclusive rewards! Sign up for our loyalty program today and start earning points with every purchase.
• •From the latest innovations to your trusted favorites, find authentic, high-quality vape gear at Vapor Shoppe. We're your one-stop shop!