Brand Tone

Expert and Knowledgeable, Innovative and Forward-Thinking, Professional and Reliable, Approachable and Passionate, Slightly Understated/Technical (Historically)

Brand Values

• •Expertise and Specialization
• •Innovation and Engineering Excellence
• •Partnership and Support
• •Quality and Durability
• •Sustainability
• •Problem-Solving

Best Practices

• •Speak with Authority, Share with Passion: Always ground your copy in factual, technical expertise, but let your genuine enthusiasm for cycling innovation shine through. Use precise language but avoid overly dry or academic tones where possible.
• •Focus on Solutions and Partnership: Emphasize how VPL helps clients (bike brands, builders) achieve their goals. Highlight collaborative aspects and the value VPL brings beyond just selling parts (e.g., engineering support, problem-solving).
• •Show, Don't Just Tell, Innovation: Instead of just saying 'innovative,' give concrete examples when appropriate – mention unique projects, new technologies you're distributing, or challenges you help overcome.
• •Maintain a Professional yet Approachable Demeanor: While dealing with highly technical products, remember the 'bike nerd' passion. Be reliable and clear in your communication, but don't be afraid to connect on a shared love for cycling. Visuals on social media should reflect this balance.
• •Educate and Empower: Use blog posts, technical guides, and social media content to share knowledge. This reinforces expertise and builds trust with your audience, positioning VPL as a go-to resource in the industry.

Social Perception

Respected Technical Experts, Key Distributor, Innovative Problem Solvers, Quiet Achievers (Evolving), Focused on B2B and Specialized Niches

Copy Examples

• •Headline: Unlock Next-Gen Drivetrains. We're Vapor Propulsion Labs – Your Partners in Advanced Cycling Technology. Body: Tired of the status quo? So are we. VPL brings cutting-edge Bosch e-bike systems, Pinion gearboxes, and Supernova lighting to North American builders and riders who demand more. Let's engineer the future, together.
• •Headline: From Concept to Trailblazer: VPL Makes it Happen. Body: Got a groundbreaking e-bike design? Need a bulletproof drivetrain for your next adventure machine? The bike nerds at Vapor Propulsion Labs offer deep engineering expertise and distribution for the world's most advanced components. We're here to help you build the unbuildable.
• •Headline: The Heart of Your E-Bike, Expertly Integrated. Body: As the North American distribution and engineering partner for Bosch e-Bike Systems, VPL provides unparalleled support. We don’t just supply parts; we deliver comprehensive solutions from prototyping to production, ensuring your vision rides flawlessly.
• •Headline: Beyond the Mainstream: Discover Drivetrain Perfection. Body: At Vapor Propulsion Labs, we champion innovation. Explore Pinion’s revolutionary gearboxes, 3X3’s precision hubs, and the robust reliability of Gates Carbon Drive. Elevate your ride with components that redefine performance and durability.
• •Headline: Fueling Innovation from Our Carbon-Negative Colorado Hub. Body: Vapor Propulsion Labs is committed to the future of cycling and the planet. We provide leading-edge drivetrain and e-bike solutions from our eco-conscious facility, helping you build exceptional bikes that are as smart as they are powerful.