Brand Tone

friendly, helpful, and customer-focused

Brand Values

• •Customer Service
• •Choice and Quality
• •Reasonable Prices
• •Harm Reduction & Responsibility
• •Integrity and Honesty
• •Supporting the Switch

Best Practices

• •Always Prioritize Helpfulness: Frame copy around solving customer problems or making their vaping experience better (e.g., "Need help choosing?", "Your guide to...").
• •Maintain a Friendly, Conversational Voice: Use "you" and "we," ask questions, and avoid overly technical jargon where possible, especially for beginner-focused content.
• •Emphasize Value and Quality Transparently: Clearly state price benefits (like sales, multibuy offers, loyalty points) and reassure customers about product quality and the range of choices.
• •Reinforce Trust and Responsibility: Subtly weave in mentions of compliance, association memberships, and commitment to harm reduction to build credibility.
• •Be Authentic and Human: Acknowledge that "perfection is a quality we have yet to attain" (as their 'About Us' page does) can make the brand more relatable and trustworthy. Show appreciation for customers.

Social Perception

Positive: The majority of customers perceive Vape Kit UK (vapekit.co.uk) very positively, as evidenced by high review scores and testimonials praising their service, product range, and delivery speed. They are seen as a reliable online vape shop. Negative (or Confusion): There's some confusion and negative perception linked to a similarly named domain (vapekituk.co.uk without the extra 'kit' in the provided initial Shopify URL, which redirects to vapekituk.co.uk). Forum discussions and some reviews indicate issues like non-delivery or poor service associated with this other entity or past iterations. It's crucial for the brand to ensure clear differentiation. Industry Scrutiny: The vaping industry as a whole faces scrutiny regarding youth vaping, health impacts, and advertising regulations. While Vape Kit UK promotes responsible vaping, the broader societal concerns can indirectly affect perception.

Copy Examples

• •Headline: Make the Switch Simple. Your Vaping Journey Starts Here. Body: New to vaping? We get it. Our friendly team at Vape Kit UK is here to guide you every step of the way. Explore our easy-to-use starter kits and discover a world of flavour – all at prices that make sense.
• •Headline: Top Brands, Unbeatable Choice. All Under One Roof. Body: From the latest pod systems to your favourite e-liquid flavours, find everything you need at Vape Kit UK. We're passionate about bringing you the best quality and variety, so you can vape your way.
• •Headline: Loyalty Rewarded. Because We Value You. Body: Thanks for choosing Vape Kit UK! Every order earns you loyalty points, bringing you even better value on your future vaping essentials. It's our little way of saying thank you for being part of our community.
• •Headline: Fast, Free Delivery? You Got It! Body: Get your vaping supplies quickly and conveniently with our free UK delivery on orders over £10. Because waiting for your vape mail is no fun!
• •Headline: Vaping Responsibly. We're Committed. Body: As proud members of UKVIA and IBVTA, we're dedicated to promoting a safe and responsible vaping industry. Find TPD compliant products and helpful advice to support your smoke-free journey.