Brand Tone

Playful and Snarky, Artistic and Creative, Community-Focused and Friendly, Passionate and Enthusiastic, Authentic and Handmade

Brand Values

• •Artistic Expression & Creativity
• •Quality
• •Natural & Ethical Sourcing
• •Customer Service
• •Community
• •Sense of Humor & Authenticity

Best Practices

• •Embrace the "Snark with Love": Inject humor, wit, and a touch of playful sarcasm into your descriptions and social media posts. Keep it light-hearted and fun, ensuring the "love" and passion for the products still shines through.
• •Use Vivid and Evocative Language: Describe colors, scents, and textures in a way that ignites the imagination. Appeal to the senses and highlight the artistic and handcrafted nature of the products. Think "fiery look on the nails," "squishy bouncy vibe," "spun sugary dream."
• •Foster Community Connection: Address your audience directly and inclusively. Use language that makes them feel part of the "Vapicorn" family. Encourage interaction and sharing.
• •Be Authentically Enthusiastic: Let your genuine passion for the products come through. Use enthusiastic adjectives and share the excitement of new creations. If you love it, they'll feel it. Swatchers often use terms like "stunning," "gorgeous," "love this."
• •Highlight Uniqueness and Handcrafted Quality: Remind customers that Vapid products are special – hand-blended, small-batch, and full of unique effects. This justifies their desirability and often, their limited nature. Use phrases like "artisan," "handcrafted," "small batch."

Social Perception

Highly Regarded by Indie Polish Enthusiasts, Creative and Unique, Community-Oriented, Fun and Approachable, Desirable and Collectible

Copy Examples

• •Warning: May cause uncontrollable nail gazing. Our new [Polish Name] holo isn't just a color, it's a tiny disco ball for your fingertips. Get ready to outshine everyone. (We're not even a little sorry.)
• •Bad day? Plop this bad boy in the tub. Our [Scent Name] bath bomb: like a therapy session, but with more glitter and way better smells. You deserve this. Seriously.
• •Your skin is thirsty. Ours is hungry for our new [Scent Name] Body Butter. Handcrafted with all the good stuff (and a sprinkle of Vapid magic) to make you feel ridiculously soft. Go on, get touchable.
• •Normal is boring. Your nails shouldn't be. Say hello to [Polish Name] – because life's too short for beige. #VapidLacquer #IndiePolish #ColorOutsideTheLines #SnarkAndSparkle
• •You snooze, you lose (pretty nails). Our latest small-batch obsession is here for a good time, not a long time. Grab the [Collection Name] before it's just a sparkly memory!