Brand Tone

Direct and Functional, Price-Oriented, Informal/Operational, No Frills

Brand Values

• •Accessibility/Availability
• •Competitive Pricing
• •Product Variety
• •Convenience (for ordering)

Best Practices

• •Be Direct and Clear: Get straight to the point. Focus on product information, price, and how to order. Avoid jargon or overly creative language that doesn't add factual value.
• •Emphasize Value and Variety: Consistently highlight competitive wholesale pricing and the breadth of product selection as key benefits. Use terms like "Bulk Savings," "Wholesale Direct," "Wide Range."
• •Maintain Factual Accuracy: Ensure all product descriptions, nicotine strengths, sizes, and pricing are meticulously accurate to build trust and reduce customer service issues like those seen in some reviews.
• •Keep Communication Simple and Accessible: Continue using clear, simple language for calls to action, contact methods, and ordering instructions. If using text/email for orders, ensure prompt and clear confirmations.
• •Develop a Basic "About Us" Narrative (even if brief): While the current tone is very functional, a short section on the website explaining who vapewholesaler.ca is, its commitment to retailers, and its presence in Ontario could add a layer of trustworthiness without sacrificing the direct tone. It could simply state their mission to provide a wide variety of vape products at competitive wholesale prices to Canadian businesses.

Social Perception

Mixed but Generally Functional, Concerns about Order Accuracy/Service, Local Physical Presence, Lack of Strong Online Community

Copy Examples

• •Headline for new arrivals: "New Vapes In Stock. Wholesale Prices. Order Now."
• •Product description focus: "STLTH 8K Pro - Blood Orange Ice. 14ml, 20mg. Your Price: $XX.XX. Bulk options available." (Adapting current style).
• •Promotion: "Stock Up & Save! Tiered discounts on all e-juices this week. Text your order to 226-507-7728."
• •Homepage banner: "Your Go-To Vape Wholesaler in Ontario. Wide Selection, Best Prices. Shop Online or Visit Us."
• •Email subject line: "Bulk Disposables - Fresh Inventory - vapewholesaler.ca"