Brand Tone

Informative, Customer-centric, Value-driven, Approachable, Expert

Brand Values

• •Customer Satisfaction
• •Wide Selection & Availability
• •Competitive Pricing & Value
• •Expertise & Guidance
• •Responsibility & Trustworthiness
• •Innovation

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the defined brand tone (Informative, Customer-centric, Value-driven, Approachable, Expert) with examples of "do's and don'ts" for all written communication. This should be accessible to everyone creating content.
• •Prioritise Clarity and Simplicity: Especially when dealing with technical products, ensure copy is easy to understand for both beginners and experienced vapers. Avoid overly technical jargon where possible, or explain it clearly.
• •Emphasise Benefits and Solutions: Frame product descriptions and promotional material around how they meet customer needs (e.g., helping smokers switch, offering better value, providing a satisfying experience) rather than just listing features.
• •Maintain a Helpful and Supportive Stance: In all communications, from website copy to social media replies and customer service interactions, consistently reflect a desire to assist and support the customer's vaping journey. Use positive language and a proactive approach to problem-solving.
• •Be Authentic and Transparent: Build trust by being honest in product descriptions, clear about promotions, and open in customer interactions. Acknowledge and address customer feedback (both positive and negative) constructively and transparently, as seen in their current positive review engagement.

Social Perception

Highly Trusted by Customers, Go-To Source for Vaping Products, Efficient and Fast, Helpful and Knowledgeable, Modern and Up-to-Date, Community-Oriented (emerging)

Copy Examples

• •Headline: Your Journey to a Smoke-Free Life Starts Here. Body: At Vape Superstore, we're more than just a shop; we're your partners in switching. Explore over 7,000 products, get expert advice 7 days a week, and enjoy free next-day delivery on orders over £20. Find your perfect vape today!
• •Headline: Unbeatable Value, Unmatched Selection. Body: Why pay more? With our Price Match Promise and exclusive multi-buy deals, you always get the best value at Vape Superstore. From the latest kits to your favourite e-liquids, discover top brands at prices you'll love.
• •Headline: New to Vaping? We Make it Easy! Body: Feeling overwhelmed? Our friendly experts and easy-to-follow guides are here to help you choose the right device and e-liquid. Start with confidence – browse our beginner kits or chat with us live for personalised advice.
• •Headline: Thousands of Vapers Trust Us. Here’s Why: Body: With an "Excellent" 4.8-star Trustpilot rating from 20,000+ reviews, Vape Superstore is the UK's choice for fast delivery, top-quality products, and outstanding customer care. Experience the difference!
• •Headline: Get Your Vape Fix, Faster! Body: Don't wait around. Order by [cut-off time] and get your vaping essentials delivered FREE the very next day (on orders over £20). Vape Superstore: Your reliable source for all things vape.