Brand Tone

Modern, Reliable, and Aspirational

Brand Values

• •Quality and Authenticity
• •Customer Centricity and Speed
• •Leadership and Growth
• •Accessibility
• •Innovation

Best Practices

• •Create a Brand Voice Guide: Document the core elements of the "Modern, Reliable, Aspirational" tone. Include key vocabulary (e.g., "authentic," "innovation," "speed," "official partner") and phrases to avoid (e.g., overly technical jargon, language that makes unproven health claims).
• •Balance Lifestyle with Professionalism: While using a modern, aspirational tone on social media is effective, always ensure the message is grounded in the brand's reliability. Mention official distributorships or product guarantees even in lifestyle-oriented posts to reinforce trust.
• •Segment B2C and B2B Messaging: Tailor the copy for each audience. For consumers (B2C), focus on flavor, convenience, speed, and lifestyle. For wholesale clients (B2B), emphasize partnership, growth, authenticity, and reliability.
• •Prioritize Clarity and Transparency: In all communications, especially the FAQ and product descriptions, be clear about product specifications (e.g., nicotine content, puff count). This honesty builds trust and aligns with the "Reliable" brand value.
• •Use Visuals to Reinforce Tone: Ensure that all copy is paired with high-quality, professional visuals that reflect the modern and reliable brand identity. The clean, vibrant style seen on the website and Instagram should be consistent across all platforms.

Social Perception

The perception of "Take a Vape" is largely positive, built on reliability and efficiency. Customers see it as a top-tier provider with fast delivery and authentic products. Business partners view it as a strong, credible ally due to its formal structure and official distributorships. The general public perceives it as a trustworthy and compliant source in a rapidly expanding market.

Copy Examples

• •The Future is Visible. The Power is Yours. Introducing the Magic Maze 2, the first of its kind in Peru. With a smart display and up to 30,000 puffs, you're in complete control. Experience the revolution in flavor and technology. Available now. Link in bio to be the first. #TakeaVape #VapeTech #MagicMazePeru #Innovacion
• •Your Flavor, Your Moment. Delivered in Minutes. Don't wait to unwind. Choose from dozens of authentic flavors from Elfbar, Lost Mary, and more. Order through Rappi and get your vape delivered in as fast as 15 minutes. Quality and speed, guaranteed.
• •Subject: Grow Your Business with Peru's Most Trusted Vape Distributor Body: Partner with Take a Vape and offer your customers the market's leading brands, guaranteed authentic. As official distributors of Elfbar and Lost Mary, we provide competitive wholesale pricing, reliable stock, and dedicated support to help you succeed. Let's build the future of vaping in Peru together.
• •Weekend plans? We've got you covered. What's your go-to flavor for a day out? (Poll Sticker: "Fruity" vs. "Minty") #VapeLife #FindYourFlavor #TakeaVapeMoment
• •Don't Settle for Less. Demand Original. In a growing market, authenticity matters. Take a Vape is the certified and official distributor of Elfbar and Lost Mary in Peru. Every puff is a promise of quality. Shop with confidence. #OriginalVapes #CalidadGarantizada #TakeaVape