Brand Tone

Enthusiastic, Modern, Informative, Expert, Product-Focused, Sales-Driven, Accessible, and Customer-Oriented.

Brand Values

• •Product Variety & Premium Quality
• •Customer Accessibility & Convenience
• •Expertise & Information
• •Keeping Up with Trends

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's personality (e.g., knowledgeable friend, tech enthusiast, lifestyle curator) and the language to be used (and avoided). Share this with anyone creating content.
• •Know Your Audience: Understand the Pakistani vaper – their preferences, concerns, and language. Tailor the tone to resonate with them, whether they are experienced users or new to vaping. The market includes price-sensitive consumers and those in middle-to-high income groups.
• •Balance Enthusiasm with Responsibility: Given the ongoing debate around vaping, maintain an enthusiastic tone about products while avoiding unsubstantiated health claims. Be mindful of marketing regulations (even if currently weak in Pakistan) and promote responsible usage (e.g., for adult smokers seeking alternatives).
• •Consistency Across Platforms: Ensure the tone is consistent across the website, all social media channels (Facebook, Instagram, YouTube), product descriptions, and customer service interactions. The "Vape Specialist" persona should align with the main Sticky Fingers branding.
• •Engage and Listen: Monitor comments and messages. Respond in a way that reflects the brand's tone – be helpful, informative, and appreciative. Use customer feedback to refine messaging.

Social Perception

As a Go-To Source for vapers in Pakistan, particularly Lahore, recognized as a significant retailer with a wide range of products and accessories. Modern & Trendy visual style. Reliable for Purchases.

Copy Examples

• •Headline: Level Up Your Clouds! ☁️ New Arrivals at Sticky Fingers. Body: Fresh drops just landed! Explore the latest premium devices and mouth-watering e-liquid flavours. Your perfect vape experience starts here. #StickyFingersPK #VapePakistan #NewFlavours
• •Headline: Your Questions, Answered! Sticky Fingers x Vape Specialist. Body: Wondering about the best pod system for you? Or how to get the most flavour from your coils? Our experts at Vape Specialist break it down. Watch our latest guide! #VapeTips #ExpertAdvice #VapeSpecialist
• •Headline: Weekend Vibes Sorted. ✨ Body: Kick back and relax with your favourite setup. Sticky Fingers has everything you need from smooth e-juices to long-lasting disposables. Order online for quick delivery! #VapeLife #PakistanVapes #WeekendReady
• •Headline: Taste the Difference. Premium E-Liquids In Stock. Body: Don't settle for ordinary. Discover a world of rich, complex, and satisfying e-liquid flavours at Sticky Fingers. Quality you can taste in every puff. #PremiumVape #ELiquidPakistan #FlavourChaser
• •Headline: Lahore! Your Vape Destination Awaits. 📍 Body: Visit our stores in DHA Phase 4 & Model Town for a hands-on look at the best vaping gear in Pakistan. Our friendly team is ready to help you find your perfect match! #VapeShopLahore #StickyFingersStore #LahoreVapers