Brand Tone

Promotional and Deal-Oriented, Informative and Guiding, Enthusiastic and Current, Direct and User-Friendly, Community-Engaged (aspirational)

Brand Values

• •Value/Affordability
• •Wide Selection/Variety
• •Convenience
• •Quality (stated)
• •Customer Support
• •Compliance and Responsibility
• •Keeping Vapers Informed

Best Practices

• •Always Emphasize Value: Ensure that 'deals,' 'savings,' 'offers,' or 'best prices' are frequently and clearly communicated across all platforms, as this is a primary brand pillar.
• •Maintain an Enthusiastic & Current Voice: Use positive and exciting language when talking about products, especially new arrivals or popular items. Words like 'new,' 'latest,' 'top-rated,' 'exciting' can help.
• •Be Direct and Clear: Use straightforward language in product descriptions, calls to action, and promotional material. Avoid overly technical jargon unless clearly explained. Make it easy for customers to understand the offer and how to get it.
• •Showcase Variety and Choice: Regularly highlight the breadth of the product range – different brands, types of products (disposables, kits, liquids), and catering to various experience levels. This reinforces the 'one-stop-shop' appeal.
• •Incorporate an Informative & Helpful Element: Continue creating and promoting blog content, FAQs, and guides. When running promotions, briefly explain the product benefits or why it's a good deal, adding an element of helpful advice alongside the sales message. Ensure customer service interactions also reflect this helpfulness.

Social Perception

Deal-Focused Destination, Resource for Information (Potentially), Generally Positive (from site testimonials), Typical E-commerce Experience

Copy Examples

• •Headline: HUGE Savings on Your Favourite Vapes! 🔥 Body: Stock up and save with VapourDeal! Get 10 Elf Bar 600s for just £26.99 OR explore massive multi-buy deals on Nic Salts and Big Puff disposables. Free Next-Day UK Delivery. Shop now and vape smarter! CTA: Find Your Deal!
• •Headline: New In: The Latest & Greatest Vape Kits! ✨ Body: Upgrade your vape game! From beginner-friendly pods to advanced mods, VapourDeal has the newest kits from Aspire, Smok, Vaporesso & more. Discover top performance and unbeatable prices today. CTA: Shop New Arrivals!
• •Headline: Confused by Coils? Overwhelmed by Options? 🤔 Body: Let VapourDeal help! Our expert blog guides and friendly customer support make choosing your next vape easy. Plus, enjoy fantastic prices on all e-liquids and devices. CTA: Read Our Blog & Shop!
• •Headline: Flavour Explosion! 💥 Discover Your Next All-Day Vape. Body: Hundreds of e-liquid flavours are waiting at VapourDeal. From classic tobacco to exotic fruits and decadent desserts, find your perfect match. Amazing multi-buy offers available now! CTA: Explore E-Liquids!
• •Headline: Why Wait? Vape Mail Tomorrow! 🚚💨 Body: Get your vaping essentials faster with VapourDeal's FREE Next-Day UK Delivery on a massive range of disposables, e-liquids, and kits. Deals so good, they're almost gone! CTA: Order by [Time] for Next Day!