Brand Tone

Friendly, Community-Focused, and Accessible. The brand's tone is that of an enthusiastic peer rather than a formal, corporate entity, making the world of vaping feel more manageable for newcomers.

Brand Values

• •Community
• •Customer Satisfaction
• •Product Curation and Quality
• •Value and Accessibility
• •Advocacy for Vaping

Best Practices

• •Prioritize "Community" in Your Language: Always use inclusive and friendly language. Refer to customers as "members" or part of the "club." Use "we" and "you" to create a direct, personal connection.
• •Keep it Simple and Accessible: Avoid overly technical specifications in promotional copy. Focus on the experience and flavour. Save the deep-dive tech talk for specific product pages or guides aimed at advanced users.
• •Encourage Interaction: End social media posts with questions to spark conversation. Actively engage with comments and messages on all platforms to reinforce the brand's supportive and approachable nature.
• •Be Enthusiastic and Passionate: Write with genuine excitement about the products. The tone should reflect a passion for vaping, which resonates with the target audience of enthusiasts.
• •Maintain a Consistent Voice Across All Channels: Whether writing a product description, a Facebook post, or a customer service email, the friendly, helpful, and community-focused tone should be unmistakable. Create a simple brand voice guide for anyone writing on behalf of the company.

Social Perception

Vapers Club UK is generally perceived positively for its extensive product range, competitive pricing, and fast delivery, recognized as a significant online retailer in the UK vaping market. Its large Facebook group fosters a loyal, connected customer base. Some new customers, however, face issues with the age and payment verification process, and occasional complaints about customer service or faulty products are noted, typical for a large retailer.

Copy Examples

• •Your taste buds asked, we listened. Introducing the new Polar Fruits - Everest! A perfect smash up of icy mango and juicy blackcurrants, brewed to perfection. Ready to find your new all-day vape? Tap to shop now and join the Club!
• •A huge Vapers Club welcome to all our new members! You've just joined over 9,000 friendly vapers who are all about sharing tips, celebrating new gear, and finding the best flavours. Don't be shy – introduce yourself below and tell us what you're vaping on today! #VapersClubUK
• •Hey [Customer Name], why wait for the weekend? We're bringing the flavour to you with an exclusive 15% off the entire Slushie collection! From the tingling Apple and Raspberry to classic Cola, grab a bottle of pure refreshment. Stock up now before they're gone!
• •New to Vaping? We're here to help. Explore our curated selection of easy-to-use starter kits and find everything you need to begin your journey. No jargon, just great products and friendly advice. Welcome to the Club.
• •Tired of paying shop prices? Get your favourite e-liquids & pods delivered to your door. Fast, free next-day delivery on orders over £20. That's the Vapers Club promise. #UKVapers #VapeDeals