Brand Tone

trustworthy, knowledgeable, and customer-focused

Brand Values

• •Trustworthiness
• •Knowledge
• •Customer Focus
• •Authenticity
• •Care

Best Practices

• •Prioritize Clarity and Information: Ensure all copy, especially product descriptions and FAQs, is clear, concise, accurate, and provides genuine value to the customer, reinforcing expertise and trustworthiness.
• •Be Authentic and Transparent: Reinforce the message of selling genuine products and being transparent about sourcing and quality checks.
• •Train and Align Your Team: Ensure all staff, especially those interacting with customers (online or in-store), understand and can consistently apply the brand's tone and values in their communication.
• •Showcase Product Knowledge: Create informative content (blog posts, guides, videos) that demonstrates expertise and helps customers make informed decisions.
• •Actively Solicit and Respond to Feedback: Encourage customer reviews and address concerns promptly and professionally to build trust and improve service.

Social Perception

VaperAid should be seen as a trusted and reliable online and in-store retailer that prioritizes product authenticity, customer satisfaction, and expert knowledge within the vaping community.

Copy Examples

• •"We only stock top-quality, 100% authentic products, dealing directly with suppliers to ensure your peace of mind."
• •"Our extensively trained staff are dedicated to providing exceptional customer service and expert product knowledge."
• •"VaperAids' product descriptions provide detailed specifications to ensure you know exactly what you're buying."
• •"We love people and take pride in what we do, so we hope that is seen in the care and thought that goes into packing your online order."
• •"Click & Collect available! Free postage for orders over £30."